Explain How to Assess Success of a Digital and IT Strategy (7.1, 7.2, 7.3, 7.4 Including Subsections for All, Measurement and Reporting Practice 2.1 & 2.4 Including All Subsections) ITIL-4-STRATEGIC-LEADER-MODULES Practice Questions (Page 2)

Questions 6–10

1. 6expert · hard

   A company's digital strategy to increase market share is not meeting its KPI targets. The analysis reveals that the product is technically sound, but the marketing campaigns are not reaching the target audience. What should the strategy team do?

   • AContinue with the current marketing approach and hope for improvement
   • BPivot the strategy to focus on a different market segment
   • CRevise the marketing strategy to better target the intended audience
   • DIncrease the KPI targets to make the strategy appear more successful
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2. 7foundation · easy

   What is the role of lessons learned in the continuous improvement of a Digital and IT Strategy?

   • ATo create a permanent record of failures
   • BTo assign blame for underperformance
   • CTo replace the need for performance measurement
   • DTo capture knowledge that can be applied to improve future strategies
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4. 8application · medium

   A university's digital strategy aims to 'enhance the digital learning experience'. The strategy team is defining success criteria. Which success criterion is most measurable and aligned with this objective?

   • AEnsure all students have access to the internet
   • BProvide more online courses than in the previous year
   • CStudents will be happier with the online learning platform
   • DIncrease the average student satisfaction score for online courses from 3.5 to 4.2 out of 5 within one year
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5. 9foundation · easy

   Why is it important to establish a baseline for each KPI in a Digital and IT Strategy?

   • ATo provide a reference point for measuring progress and improvement
   • BTo define the reporting format for the KPI
   • CTo eliminate the need for ongoing data collection
   • DTo set the final target value for the KPI
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6. 10foundation · easy

   What is the primary purpose of defining success criteria for a Digital and IT Strategy?

   • ATo document the technical architecture required to implement the strategy
   • BTo provide a clear and measurable basis for evaluating whether the strategy achieves its intended outcomes
   • CTo list all potential risks that could affect the strategy
   • DTo assign specific tasks to team members for strategy execution
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