A marketing team sends an email invitation to 500 contacts for a webinar. They want to track how many contacts opened the email, clicked a link, and attended the webinar. What should they do to track these interactions in Salesforce?

Add the contacts as campaign members and update their campaign member statuses as they engage.

Create a report on the Contact object to see email opens.

Create a lead assignment rule to route the contacts to the marketing team.

Use web-to-lead to capture the contacts again.

A company runs multiple marketing campaigns under a single overarching 'Q3 Brand Awareness' initiative. They want to roll up metrics from all sub-campaigns to the parent campaign for reporting. What should the admin do?

Create a campaign member status of 'Parent' and add all members to the parent campaign.

Use campaign influence to attribute all opportunities to the parent campaign.

Create a parent campaign and set the sub-campaigns' Parent Campaign field to the parent campaign.

Create a custom report that combines all campaigns using a filter.

A marketing director wants a dashboard that shows the number of leads generated, responses, and conversions for each campaign. Which report type should they use to build this dashboard?

Opportunities with Campaign report type.

Campaign Influence report type.

Campaigns with Leads report type.

SalesforceCertified Administrator

Domain 5Objective 3

Describe the Capabilities of Lead Automation Tools and Campaign Management. PLATFORM-ADMINISTRATOR Practice Questions (Page 7)

Part of the SALES AND MARKETING APPLICATIONS domain, which accounts for 14% of the PLATFORM-ADMINISTRATOR exam.

34questions here

7free pages

9concepts

14%of the exam

Questions 31–34

31foundation · easy
Which Salesforce object represents a marketing initiative like a trade show or email blast?
Select an answer first
32application · medium
A marketing team sends an email invitation to 500 contacts for a webinar. They want to track how many contacts opened the email, clicked a link, and attended the webinar. What should they do to track these interactions in Salesforce?
Select an answer first
33application · medium
A company runs multiple marketing campaigns under a single overarching 'Q3 Brand Awareness' initiative. They want to roll up metrics from all sub-campaigns to the parent campaign for reporting. What should the admin do?
Select an answer first
34application · medium
A marketing director wants a dashboard that shows the number of leads generated, responses, and conversions for each campaign. Which report type should they use to build this dashboard?
Select an answer first

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Describe the Capabilities of Lead Automation Tools and Campaign Management. PLATFORM-ADMINISTRATOR Practice Questions (Page 7)

Questions 31–34

Which Salesforce object represents a marketing initiative like a trade show or email blast?

A marketing team sends an email invitation to 500 contacts for a webinar. They want to track how many contacts opened the email, clicked a link, and attended the webinar. What should they do to track these interactions in Salesforce?

A company runs multiple marketing campaigns under a single overarching 'Q3 Brand Awareness' initiative. They want to roll up metrics from all sub-campaigns to the parent campaign for reporting. What should the admin do?

A marketing director wants a dashboard that shows the number of leads generated, responses, and conversions for each campaign. Which report type should they use to build this dashboard?

Keep studying — SALES AND MARKETING APPLICATIONS