A company uses multiple campaigns (email, webinar, and direct mail) to nurture leads. They want to attribute revenue to the campaign that first brought the lead in, but they also want to see all campaigns that touched the opportunity. The admin has enabled campaign influence. What should they configure to meet this requirement?

Create a campaign hierarchy and use the parent campaign for attribution.

Use a custom attribution model that gives equal credit to all campaigns.

Use the 'Last Touch' attribution model and disable campaign influence.

Use the 'First Touch' attribution model and enable the 'Include campaigns that influenced the opportunity' setting.

Where are lead assignment rules created and managed in Salesforce?

Setup > Process Automation > Workflow Rules

Which three capabilities are included in Salesforce lead automation tools?

Lead conversion, lead scoring, and lead import

Lead assignment rules, auto-response rules, and web-to-lead

Approval processes, workflow rules, and process builder

Campaign hierarchies, campaign members, and campaign influence

A company wants to capture leads from a landing page on their website. They have a Salesforce admin who needs to generate the HTML form code. Which step is required to generate the web-to-lead form?

Create a custom object called 'Web Lead' and use its standard form.

Navigate to Web-to-Lead in Setup and click 'Create a Web-to-Lead Form'.

Enable the 'Lead Auto-Response' feature and copy the generated code.

Use the 'Lead Capture' component in Lightning App Builder.

What is an attribution model in the context of campaign influence?

A way to calculate the cost per lead for a campaign

A method for assigning leads to sales representatives

A rule that determines how much credit each campaign gets for an opportunity

A process for converting leads into opportunities

SalesforceCertified Administrator

Domain 5Objective 3

Describe the Capabilities of Lead Automation Tools and Campaign Management. PLATFORM-ADMINISTRATOR Practice Questions (Page 2)

Part of the SALES AND MARKETING APPLICATIONS domain, which accounts for 14% of the PLATFORM-ADMINISTRATOR exam.

34questions here

7free pages

9concepts

14%of the exam

Questions 6–10

6expert · hard
A company uses multiple campaigns (email, webinar, and direct mail) to nurture leads. They want to attribute revenue to the campaign that first brought the lead in, but they also want to see all campaigns that touched the opportunity. The admin has enabled campaign influence. What should they configure to meet this requirement?
Select an answer first
7foundation · easy
Where are lead assignment rules created and managed in Salesforce?
Select an answer first
8foundation · easy
Which three capabilities are included in Salesforce lead automation tools?
Select an answer first
9application · easy
A company wants to capture leads from a landing page on their website. They have a Salesforce admin who needs to generate the HTML form code. Which step is required to generate the web-to-lead form?
Select an answer first
10foundation · easy
What is an attribution model in the context of campaign influence?
Select an answer first

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