A marketing team has a campaign with 1,000 leads. They want to track how many leads responded to a call-to-action and how many of those responses converted to opportunities. The admin has set up campaign member statuses. What is the best way to track this?

Create a dashboard with a chart of lead sources.

Create a workflow rule to update member statuses automatically.

Use campaign influence to track responses.

Use a campaign report that shows the count of members by status and the number of converted members.

What is the purpose of campaign member statuses?

To calculate the campaign budget

To determine which salesperson owns the member

To track the engagement level or response of each member

To control which members can be added to the campaign

What is the primary purpose of lead automation tools in Salesforce?

To automate the routing, response, and capture of leads to improve efficiency

To generate custom reports and dashboards for sales managers

To create and manage sales territories and quotas

To track marketing campaign ROI and influence on opportunities

A marketing team wants to send an immediate thank-you email to every lead that submits the web-to-lead form on their website. The email should include a link to a downloadable brochure. What should the admin configure to meet this requirement?

Create a lead assignment rule that assigns the lead to a user who manually sends the email.

Create an auto-response rule that sends an email template with the brochure link when a lead is created.

Set up an email alert on the lead object using a workflow rule.

Configure a web-to-lead form with a custom confirmation page that includes the brochure link.

What does campaign influence measure?

The number of campaign members who responded

The impact of marketing campaigns on opportunities

The number of leads generated by a campaign

SalesforceCertified Administrator

Domain 5Objective 3

Describe the Capabilities of Lead Automation Tools and Campaign Management. PLATFORM-ADMINISTRATOR Practice Questions (Page 5)

Part of the SALES AND MARKETING APPLICATIONS domain, which accounts for 14% of the PLATFORM-ADMINISTRATOR exam.

34questions here

7free pages

9concepts

14%of the exam

Questions 21–25

21expert · hard
A marketing team has a campaign with 1,000 leads. They want to track how many leads responded to a call-to-action and how many of those responses converted to opportunities. The admin has set up campaign member statuses. What is the best way to track this?
Select an answer first
22foundation · easy
What is the purpose of campaign member statuses?
Select an answer first
23foundation · easy
What is the primary purpose of lead automation tools in Salesforce?
Select an answer first
24application · medium
A marketing team wants to send an immediate thank-you email to every lead that submits the web-to-lead form on their website. The email should include a link to a downloadable brochure. What should the admin configure to meet this requirement?
Select an answer first
25foundation · easy
What does campaign influence measure?
Select an answer first

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