Describe the Capabilities of Lead Automation Tools and Campaign Management. PLATFORM-ADMINISTRATOR Practice Questions (Page 4)

Questions 16–20

1. 16expert · hard

   A company has a parent campaign 'Annual Conference' and child campaigns for each session. They want to track the total number of leads generated from all sessions, but they also want to see the performance of each session individually. What should they do?

   • AUse campaign influence to attribute all leads to the parent campaign.
   • BCreate a campaign hierarchy report that shows the parent and child campaigns with their metrics.
   • CCreate a separate report for each child campaign and manually add the totals.
   • DCreate a dashboard with a filter for the parent campaign name.
   Reveal Solution Discussion Select an answer first
2. 17foundation · easy

   Which report type would you use to analyze campaign performance?

   • AOpportunities with Products
   • BCampaigns with Campaign Members
   • CAccounts with Contacts
   • DLeads with Campaign History
   Reveal Solution Discussion Select an answer first
4. 18foundation · easy

   What is a campaign member in Salesforce?

   • AA user who manages the campaign
   • BA lead or contact associated with a campaign
   • CA report that tracks campaign performance
   • DAn opportunity related to the campaign
   Reveal Solution Discussion Select an answer first
5. 19foundation · easy

   What does the web-to-lead feature do?

   • AAssigns leads to sales representatives based on criteria
   • BTracks website visitor behavior and browsing history
   • CCaptures leads from website forms directly into Salesforce
   • DSends automated email responses to website visitors
   Reveal Solution Discussion Select an answer first
6. 20application · medium

   A company's sales team wants to ensure that every new lead from their website is automatically assigned to a sales rep based on the lead's state, and that the lead receives an immediate email acknowledging receipt. The admin has already created the lead assignment rules and auto-response rules. What else must the admin do to ensure both actions occur automatically?

   • ACreate a workflow rule to trigger both the assignment and the email.
   • BManually run the assignment rule and auto-response rule after each lead is created.
   • CEnsure the assignment rule is active and the auto-response rule is active, and that both are set to evaluate on lead creation.
   • DEnable the 'Lead Auto-Response' checkbox on the web-to-lead form.
   Reveal Solution Discussion Select an answer first