How are lead auto-response rules configured?

By creating a workflow rule with an email alert

By defining criteria and selecting an email template to send

By assigning leads to a queue and setting an email notification

By enabling web-to-lead and setting a redirect URL

A nonprofit organization wants to capture leads from a donation form on their website. They want the leads to be assigned to a specific queue and receive a thank-you email. The admin has already created the queue and the email template. What should the admin do to complete the setup?

Create a custom object for donations and use a workflow rule to send the email.

Create a web-to-lead form, an assignment rule that routes to the queue, and an auto-response rule that sends the thank-you email.

Create a campaign and add the leads manually.

Use a lead conversion process to assign the lead to the queue.

A company uses web-to-lead to capture leads from its website. The sales manager wants leads from the 'Enterprise' industry to be assigned to a specific senior sales rep, while all other leads should go to a general sales queue. The admin has already created the lead assignment rules. What must the admin do to ensure the correct routing happens?

Enable 'Assign using active assignment rule' on the web-to-lead form and leave the rule order as is.

Set the assignment rule to 'Evaluate the lead when it is created' and ensure the rule entries are ordered with the Enterprise industry condition first.

Use a queue for all leads and have the sales manager manually assign the Enterprise leads to the senior rep.

Create a workflow rule that reassigns the lead owner after creation based on industry.

How are campaign hierarchies structured in Salesforce?

As a flat list of campaigns with no relationships

As a many-to-many relationship between campaigns and contacts

As parent and child campaigns linked by a lookup relationship

As a master-detail relationship where child records inherit parent permissions

What is the purpose of a campaign hierarchy?

To organize campaigns into parent-child relationships for better tracking

To automate email responses to campaign members

To convert campaign leads into opportunities

To assign campaign members to different sales teams

SalesforceCertified Administrator

Domain 5Objective 3

Describe the Capabilities of Lead Automation Tools and Campaign Management. PLATFORM-ADMINISTRATOR Practice Questions (Page 3)

Part of the SALES AND MARKETING APPLICATIONS domain, which accounts for 14% of the PLATFORM-ADMINISTRATOR exam.

34questions here

7free pages

9concepts

14%of the exam

Questions 11–15

11foundation · easy
How are lead auto-response rules configured?
Select an answer first
12application · medium
A nonprofit organization wants to capture leads from a donation form on their website. They want the leads to be assigned to a specific queue and receive a thank-you email. The admin has already created the queue and the email template. What should the admin do to complete the setup?
Select an answer first
13application · medium
A company uses web-to-lead to capture leads from its website. The sales manager wants leads from the 'Enterprise' industry to be assigned to a specific senior sales rep, while all other leads should go to a general sales queue. The admin has already created the lead assignment rules. What must the admin do to ensure the correct routing happens?
Select an answer first
14foundation · easy
How are campaign hierarchies structured in Salesforce?
Select an answer first
15foundation · easy
What is the purpose of a campaign hierarchy?
Select an answer first

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