Describe the Capabilities of Lead Automation Tools and Campaign Management. PLATFORM-ADMINISTRATOR Practice Questions (Page 1)

Questions 1–5

1. 1application · medium

   A marketing manager wants to track the effectiveness of a recent email blast by measuring how many leads converted to opportunities and the revenue generated. Which Salesforce feature should they use to organize this marketing effort and measure ROI?

   • AUse a custom report type on leads only.
   • BCreate a lead assignment rule to route leads to a specific sales team.
   • CCreate a campaign and add the leads as campaign members.
   • DEnable lead auto-response rules to send a follow-up email.
   Reveal Solution Discussion Select an answer first
2. 2foundation · easy

   Which metric indicates the percentage of campaign members who took a desired action?

   • ACost per lead
   • BResponse rate
   • CTotal campaign budget
   • DNumber of campaigns
   Reveal Solution Discussion Select an answer first
4. 3foundation · easy

   What do lead assignment rules do in Salesforce?

   • AAutomatically route leads to users or queues based on criteria
   • BSend automated email responses to leads when they are created
   • CConvert leads into accounts, contacts, and opportunities
   • DCapture leads from website forms into Salesforce
   Reveal Solution Discussion Select an answer first
5. 4foundation · easy

   What is the primary purpose of campaigns in Salesforce?

   • ATo manage sales territories and quotas
   • BTo store customer service cases and resolutions
   • CTo automate lead assignment and response
   • DTo track marketing efforts and measure return on investment
   Reveal Solution Discussion Select an answer first
6. 5expert · hard

   A company has a lead assignment rule that routes leads based on industry. They recently added a new industry 'FinTech' and want those leads to go to a specialized team. The admin created a new queue for the team and added a rule entry for FinTech. However, leads from FinTech are still going to the default queue. What is the most likely cause?

   • AThe web-to-lead form is not capturing the industry field.
   • BThe queue does not have the necessary permissions to own leads.
   • CThe new rule entry is placed after the default rule entry, so the default matches first.
   • DThe assignment rule is inactive.
   Reveal Solution Discussion Select an answer first