Given a Scenario to Manage Customer Data, Configure the Appropriate Marketing Automation Tools. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 6)

Questions 26–29

1. 26expert · hard

   A marketing team has an Automation Studio workflow that imports a file, runs a SQL query to update a data extension, and then sends an email. The automation has been running successfully for months, but this week the send activity failed. The specialist checks the automation and sees that the import and SQL query completed successfully. What should the specialist check next?

   • ACheck if the email was deleted or deactivated in Content Builder.
   • BVerify that the automation's schedule is still active and has not been paused.
   • CReview the SQL query to ensure it still references the correct data extension names.
   • DVerify that the target data extension for the send activity contains the expected records and that the sendable field is populated.
   Reveal Solution Discussion Select an answer first
2. 27foundation · easy

   Under GDPR, what must a marketer do before sending marketing emails to EU residents?

   • AObtain explicit consent from the recipient
   • BUse a confirmed opt-in for all sends
   • CInclude a physical postal address
   • DEnsure the email is transactional
   Reveal Solution Discussion Select an answer first
4. 28application · medium

   A retailer stores customer purchase history in a data extension with one row per transaction. They want to send a weekly campaign to customers who have made at least three purchases in the last 30 days. The campaign must include each customer only once. What should the automation specialist do?

   • AImport the transaction file again with a deduplication option enabled, then send to the resulting data extension.
   • BCreate a data extension with a primary key on customer ID, import transactions with upsert, and send to all records in that data extension.
   • CCreate a SQL query activity that aggregates transactions by customer and filters for count >= 3, then use the query output as the audience for the send.
   • DUse a filter activity on the transaction data extension to select rows where purchase count is at least 3, then send to that filtered data extension.
   Reveal Solution Discussion Select an answer first
5. 29application · medium

   A marketing team in the US sends promotional emails. A recipient clicks the unsubscribe link in the email. What should the specialist do to comply with CAN-SPAM?

   • AEnsure the recipient is added to the All Subscribers list as unsubscribed and honor the opt-out within 10 business days.
   • BDelete the recipient's record from all data extensions immediately.
   • CAdd the recipient to a suppression list but continue sending for 30 days to allow for a grace period.
   • DIgnore the unsubscribe request because the recipient opted in previously.
   Reveal Solution Discussion Select an answer first