Given the Desired Output Requirements, Setup Subscriber Lists and Data Extensions in the Marketing Cloud. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 1)

Questions 1–5

1. 1application · medium

   A company sends emails to subscribers using their email address as the unique identifier. They now want to track subscribers across multiple channels (email, SMS, and mobile push) where the same person may have different contact details. What should they configure to ensure a single subscriber record is used across all channels?

   • ASet the Subscriber Key to a unique customer ID from their CRM.
   • BDisable the Subscriber Key and use profile attributes only.
   • CCreate a separate Subscriber List for each channel.
   • DKeep the Subscriber Key as the email address.
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2. 2foundation · easy

   A marketer adds a subscriber to a Subscriber List. What is the primary effect of this action in Marketing Cloud?

   • AThe subscriber is immediately unsubscribed from all other lists.
   • BThe subscriber becomes available to receive sends targeted to that list.
   • CThe subscriber is added to the All Subscribers list.
   • DThe subscriber's profile attributes are automatically updated.
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4. 3foundation · easy

   In Marketing Cloud, what is the purpose of a lookup field in a Data Extension?

   • ATo store a large amount of text data
   • BTo automatically generate unique identifiers
   • CTo create a relationship between two Data Extensions
   • DTo encrypt sensitive data
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5. 4foundation · easy

   A marketing team needs to store a one-time promotional audience for a single send and does not require the data to be retained for future use. Which Marketing Cloud data storage option should they use?

   • APublication List
   • BSuppression List
   • CSubscriber List
   • DData Extension
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6. 5application · medium

   A company imports a CSV file containing customer records into a new Data Extension. Each row has a unique CustomerID, but the file also contains duplicate CustomerID values. They want to ensure that only one record per CustomerID is stored. What should they configure during Data Extension creation?

   • AUse the 'Overwrite' import type to replace existing data.
   • BSet CustomerID as the Primary Key.
   • CSet CustomerID as a nullable field.
   • DSet the Data Extension to 'Sendable' and map CustomerID to Subscriber Key.
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