Given a Customer Scenario, Recommend the Marketing Unsubscribe Subscription Management Solution That Meets the Requirement Based on Customer Frequency, Permission, and Preferences. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 1)

Questions 1–5

1. 1application · medium

   A subscriber has been added to a suppression list because they complained about receiving emails. The company later wants to send a survey to this subscriber. What should the administrator do?

   • ASend the survey because it is not a marketing email
   • BSend the survey only if the subscriber is on a publication list
   • CDo not send the survey because the subscriber is suppressed
   • DRemove the subscriber from the suppression list and send the survey
   Reveal Solution Discussion Select an answer first
2. 2application · medium

   A company has a legal requirement to stop sending all marketing communications to a specific subscriber immediately due to a complaint. The subscriber should not receive any future marketing emails, but the company still needs to send service-related emails. Which solution should the administrator use?

   • AUse a preference center to let the subscriber choose to stop all emails
   • BAdd the subscriber to a suppression list for all marketing sends
   • CUse a publication list to remove the subscriber from one list
   • DUse a global opt-out to block all sends, including service emails
   Reveal Solution Discussion Select an answer first
4. 3foundation · easy

   A subscriber clicks the unsubscribe link in an email and is taken to a page where they can select which types of emails they want to receive (e.g., newsletters, promotions, product updates). Which subscription management solution is being used?

   • AList-level unsubscribe
   • BPublication list
   • CPreference center
   • DSuppression list
   Reveal Solution Discussion Select an answer first
5. 4application · medium

   A nonprofit organization sends emails about different causes (e.g., environment, education, health). Subscribers want to choose which causes they receive updates about, and they also want to control how often they receive emails (e.g., weekly or monthly). Which solution should the administrator recommend?

   • AA suppression list for each cause
   • BA preference center with checkboxes for each cause and a frequency selection
   • CA single publication list for all causes
   • DA global opt-out link in every email
   Reveal Solution Discussion Select an answer first
6. 5application · medium

   A company has a list of subscribers who have previously unsubscribed from all marketing emails. The company is launching a new product and wants to send an announcement to these subscribers. What should the administrator do?

   • ADo not send the email to these subscribers because they have opted out
   • BSend the email to the subscribers because they are on the list
   • CSend the email only if they are on a publication list
   • DRemove them from the suppression list and send the email
   Reveal Solution Discussion Select an answer first