A travel company sends daily deal emails and a monthly newsletter. Subscribers have complained about receiving too many emails. The company wants to give subscribers control over how often they receive emails, but not necessarily stop them entirely. Which solution should the administrator recommend?

A preference center with a frequency option (e.g., daily, weekly, monthly)

A suppression list for subscribers who complain

A global opt-out link in every email

A single publication list for all emails

A company has a single publication list for all marketing emails. Subscribers have requested to receive only the monthly newsletter, not the weekly promotional emails. What should the administrator do to meet this requirement?

Use a preference center to let subscribers choose which emails they receive

Use a suppression list to block promotional emails for those subscribers

Create separate publication lists for the newsletter and promotional emails

Send all emails to all subscribers and let them use the unsubscribe link

SalesforceCertified Marketing Cloud Engagement Specialist

Domain 5Objective 4

Given a Customer Scenario, Recommend the Marketing Unsubscribe Subscription Management Solution That Meets the Requirement Based on Customer Frequency, Permission, and Preferences. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Part of the SUBSCRIBER AND DATA MANAGEMENT domain, which accounts for 29% of the MARKETING-CLOUD-ENGAGEMENT-SPECIALIST exam.

17questions here

4free pages

5concepts

29%of the exam

5 Concepts in This Objective

Marketing Cloud Unsubscribe Management Options
Frequency-Based Subscription Management
Permission-Based Subscription Management
Preference-Based Subscription Management
Scenario-to-Solution Mapping

Questions 6–10

6foundation · easy
A subscriber wants to receive a weekly newsletter but not a daily promotional email. Which solution should be used to manage this frequency preference?
Select an answer first
7application · medium
A travel company sends daily deal emails and a monthly newsletter. Subscribers have complained about receiving too many emails. The company wants to give subscribers control over how often they receive emails, but not necessarily stop them entirely. Which solution should the administrator recommend?
Select an answer first
8application · medium
A company has a single publication list for all marketing emails. Subscribers have requested to receive only the monthly newsletter, not the weekly promotional emails. What should the administrator do to meet this requirement?
Select an answer first
9foundation · easy
A subscriber wants to receive the weekly newsletter but not the daily promotional email. They also want to receive emails only on their mobile device. Which solution should be used to manage these preferences?
Select an answer first
10foundation · easy
A subscriber has opted in to receive emails from your brand, but has not opted in to receive emails from a specific partner brand. Which solution should be used to ensure the subscriber only receives emails from the brand they opted into?
Select an answer first

Finished these 5 questions?

Review the revealed explanations, or continue through the curriculum.

Next 5 questions →Back to MARKETING-CLOUD-ENGAGEMENT-SPECIALIST

Free Basic Practice is a study aid with revealable answers — not a scored exam. Examers.io is independent and not affiliated with or endorsed by Salesforce. “MARKETING-CLOUD-ENGAGEMENT-SPECIALIST” is a trademark of its owner, used for identification only.

Given a Customer Scenario, Recommend the Marketing Unsubscribe Subscription Management Solution That Meets the Requirement Based on Customer Frequency, Permission, and Preferences. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

A subscriber wants to receive a weekly newsletter but not a daily promotional email. Which solution should be used to manage this frequency preference?

A company has a single publication list for all marketing emails. Subscribers have requested to receive only the monthly newsletter, not the weekly promotional emails. What should the administrator do to meet this requirement?

A subscriber wants to receive the weekly newsletter but not the daily promotional email. They also want to receive emails only on their mobile device. Which solution should be used to manage these preferences?

A subscriber has opted in to receive emails from your brand, but has not opted in to receive emails from a specific partner brand. Which solution should be used to ensure the subscriber only receives emails from the brand they opted into?

Keep studying — SUBSCRIBER AND DATA MANAGEMENT