Given a Customer Scenario, Recommend the Appropriate Marketing Automation Solution. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 1)

Questions 1–5

1. 1foundation · easy

   A company wants to send a service notification to customers about a scheduled maintenance outage. The message should be sent to all affected customers at a specific time. Which automation solution is most appropriate?

   • AA triggered send that fires when a customer opens an email
   • BA batch automation that runs at the scheduled time to send the notification to all affected customers
   • CA triggered send that fires when a customer logs in
   • DA journey builder journey with an entry source of 'customer added'
   Reveal Solution Discussion Select an answer first
2. 2foundation · easy

   A company wants to send a confirmation email to a customer immediately after an online order is placed. Which automation type is most appropriate for this scenario?

   • AA triggered send that fires when an order confirmation is submitted
   • BA journey builder journey with an entry source of 'order placed' and an immediate email activity
   • CA scheduled send that runs at the end of the day to include all orders placed that day
   • DAn automation studio process that runs every hour to check for new orders and send emails
   Reveal Solution Discussion Select an answer first
4. 3expert · hard

   A company wants to create a journey that sends a welcome email to new Salesforce leads, then waits 3 days, and then sends a follow-up email. If the lead clicks a link in the follow-up email, they want to update the lead status in Salesforce to 'Marketing Qualified'. They also want to track this interaction in Google Analytics. Which two features are required to meet these requirements?

   • ASalesforce Data Entry source and a Salesforce Update Contact activity
   • BA decision split and a wait activity
   • CAn Automation Studio SQL query and a triggered send
   • DA data extension entry source and a CloudPages landing page
   Reveal Solution Discussion Select an answer first
5. 4foundation · easy

   A company wants to use Salesforce CRM data to trigger a journey when a lead status changes to 'Qualified'. Which Marketing Cloud feature should be integrated to achieve this?

   • AEmail Studio
   • BAutomation Studio
   • CSalesforce CRM connector
   • DAudience Builder
   Reveal Solution Discussion Select an answer first
6. 5foundation · easy

   A company wants to automatically increase a lead's score when they visit the pricing page and decrease it when they do not open emails. Which automation feature is designed for this?

   • AA triggered send that fires on page visits
   • BEngagement scoring
   • CA data extension that stores lead scores
   • DA journey builder journey with a decision split based on page visits
   Reveal Solution Discussion Select an answer first