Given a Customer Scenario, Recommend the Appropriate Marketing Automation Solution. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

1. 6foundation · easy

   A marketing team wants to send a monthly newsletter to all subscribers. Which automation approach is most appropriate for this scenario?

   • AA triggered send that fires when a subscriber opens an email
   • BA journey builder journey with an entry source of 'subscriber added'
   • CA real-time triggered send that fires when a subscriber is added
   • DA batch automation that runs on a schedule to send the newsletter to the entire audience
   Reveal Solution Discussion Select an answer first
2. 7application · medium

   An online retailer needs to send a password reset email to a customer who has just requested one on their website. The email must be sent within seconds of the request. The IT team has a web service that can make an API call when the request is made. Which automation solution should be used?

   • AA scheduled send from Email Studio that runs hourly
   • BAn Automation Studio automation that runs every 5 minutes
   • CA Journey Builder journey with an API entry source and a Send Email activity
   • DA data extension import that is processed nightly
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   A marketing team wants to send an initial email, then wait three days, and then send a follow-up email only if the subscriber did not open the first email. Which automation solution is best for this multi-step journey?

   • AA triggered send that fires when a subscriber is added to a list
   • BAn automation studio process that runs a query to find non-openers and sends a follow-up email
   • CA scheduled send that sends both emails at the same time
   • DA journey builder journey with an email activity, a wait activity, and a decision split based on open behavior
   Reveal Solution Discussion Select an answer first
5. 9foundation · easy

   A company wants to send a targeted email only to customers who have purchased in the last 90 days and live in a specific state. Which feature should be used to define this audience within an automation?

   • AA send log that records which customers received emails
   • BA query activity in Automation Studio that filters customers based on purchase date and state
   • CA triggered send that fires when a customer makes a purchase
   • DA personalization string that inserts the customer's state and purchase date into the email
   Reveal Solution Discussion Select an answer first
6. 10application · medium

   A travel company wants to send a post-booking journey to customers. The journey should send a confirmation email, then wait 7 days, and then send a follow-up email with personalized recommendations based on the destination booked. The booking data is stored in a data extension with fields for Destination, TravelDate, and CustomerName. How should the marketing team personalize the follow-up email?

   • ASend the same email to all customers without personalization
   • BUse personalization strings that reference the data extension fields in the email content
   • CCreate a separate journey for each destination
   • DUse a static content block with all possible recommendations
   Reveal Solution Discussion Select an answer first