Given a Customer Scenario, Recommend the Appropriate Marketing Automation Solution. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A marketing manager wants to identify which of their email subscribers are most engaged so they can target a special offer to their best customers. They have data on email opens, clicks, and website visits. Which automation solution should they use to identify this group?

   • AA Journey Builder journey that sends an email to all subscribers
   • BAn Automation Studio automation that uses SQL queries to calculate an engagement score
   • CA CloudPages landing page that asks subscribers to rate their engagement
   • DA triggered send that fires when a subscriber opens an email
   Reveal Solution Discussion Select an answer first
2. 12application · medium

   A media company wants to send a breaking news alert to subscribers who have opted in to receive push notifications. The alert must be sent as soon as the news story is published. Which automation solution is most appropriate?

   • AAn Automation Studio automation that runs every 30 minutes
   • BA triggered send that sends an email to all subscribers
   • CA scheduled send from Email Studio that runs hourly
   • DA Journey Builder journey with an API entry source and a Push Notification activity
   Reveal Solution Discussion Select an answer first
4. 13foundation · easy

   A marketing team wants to automatically send a discount offer to customers who have browsed a specific product category but have not made a purchase in the last 30 days. Which marketing automation solution is best suited for this goal?

   • AAn engagement scoring model that assigns points for browsing and purchasing
   • BA triggered send that fires when a customer views a product category
   • CAn automation studio process that queries customers meeting the criteria and sends an email
   • DA journey with an entry source of 'browsed category' and a wait activity for 30 days
   Reveal Solution Discussion Select an answer first
5. 14foundation · easy

   A sales team wants to automatically send a series of nurturing emails to leads who have a high engagement score but have not yet made a purchase. Which automation solution is most appropriate?

   • AA triggered send that fires when a lead makes a purchase
   • BA journey builder journey that starts when a lead's engagement score reaches a threshold
   • CA data extension that stores lead scores
   • DAn automation studio process that sends a single email to all leads
   Reveal Solution Discussion Select an answer first
6. 15foundation · easy

   A company needs to send a password reset email to a user immediately after they request it. Which automation approach is most appropriate?

   • AA batch automation that runs every hour to process password reset requests
   • BA scheduled send that runs at the end of the day
   • CA journey builder journey with a wait activity before sending the email
   • DA real-time triggered send that fires when the password reset is requested
   Reveal Solution Discussion Select an answer first