Given a Customer Scenario, Recommend the Appropriate Marketing Automation Solution. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   A marketing team wants to send a series of three emails over two weeks to new subscribers, with a decision split based on whether they clicked a link in the first email. Which automation type is most appropriate?

   • AAn automation studio process that runs daily to send the next email in the series
   • BA journey builder journey with an entry source of 'subscriber added' and email activities with waits and a decision split
   • CA triggered send that fires when a subscriber is added to a list
   • DA scheduled send that sends all three emails at once
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A clothing retailer wants to send a birthday email to customers on their birthday. The customer data is in a data extension with a 'BirthDate' field. The marketing team wants to automate this so that the email is sent automatically each day to customers whose birthday is that day. Which automation solution should they use?

   • AA triggered send that fires when a customer updates their profile
   • BAn Automation Studio automation that runs daily, uses a SQL query to select customers with a birthday today, and sends the email
   • CA single email send to all customers with a personalization string for their birthday
   • DA Journey Builder journey with a data extension entry source and a decision split on the BirthDate field
   Reveal Solution Discussion Select an answer first
4. 18application · medium

   A company uses Salesforce CRM as their system of record. They want to create a journey that sends a welcome email to new leads and then, after 5 days, updates the lead record in Salesforce with a 'Welcome Email Sent' status. Which integration is required to update the Salesforce lead record from the journey?

   • AAn Automation Studio SQL query that updates Salesforce
   • BA CloudPages landing page that captures the status
   • CA Salesforce Update Contact activity in Journey Builder
   • DA Salesforce Data Entry source in Journey Builder
   Reveal Solution Discussion Select an answer first
5. 19expert · hard

   A company wants to create a journey for customers who have abandoned their online shopping cart. The journey should send a reminder email 1 hour after abandonment, a second reminder 24 hours later, and a final email with a 10% discount 48 hours later. However, if the customer completes the purchase at any point, they should immediately receive an order confirmation and be removed from the journey. The company has real-time cart and purchase data available via API. What is the most effective way to build this journey?

   • ACreate three separate triggered send emails, one for each reminder, and schedule them manually
   • BUse a single journey with an API entry source, wait activities, and a decision split that checks a 'Purchase Completed' data value before each send
   • CCreate a journey with a data extension entry source that is updated nightly with cart data
   • DUse an Automation Studio automation that runs every hour and sends the appropriate email based on the time since abandonment
   Reveal Solution Discussion Select an answer first
6. 20foundation · easy

   A retail company wants to send a welcome email to new subscribers immediately after they sign up on the website. Which marketing automation solution is most appropriate for this use case?

   • AA journey with a wait activity to delay the email by one day
   • BA scheduled batch send that runs daily to include all new subscribers
   • CAn engagement scoring process that assigns points to new subscribers
   • DA triggered send that fires when a subscriber is added to a data extension
   Reveal Solution Discussion Select an answer first