A company needs to send a shipment confirmation email when a package is shipped. The shipping data is available in a data extension that is updated by their warehouse system. The email must be sent within minutes of the shipment. The company also wants to send a follow-up email 3 days later asking for a product review. Which solution is most appropriate?

A triggered send for the shipment confirmation and a separate scheduled send for the review request

An Automation Studio automation that runs every 15 minutes and sends both emails

A single email send to all customers with a shipment confirmation and a review request

A Journey Builder journey with an API entry source for the shipment confirmation and a wait activity for the review request

A nonprofit wants to send a journey to donors. The journey should send a thank-you email, then wait 1 month, and then send a follow-up email with a personalized appeal based on the donor's previous donation amount. The donation data is in a data extension with a 'DonationAmount' field. How should the marketing team personalize the follow-up email?

Create a separate journey for each donation amount range

Use a personalization string that references the DonationAmount field in the email content

Use a static content block with all possible appeal amounts

Send the same email to all donors without personalization

A customer places an order and expects to receive an order confirmation email immediately. Which automation solution is most appropriate for this transactional message?

A triggered send that fires when the order is placed

A scheduled send that runs at the end of the day

A journey builder journey with a wait activity before sending the confirmation

A batch automation that runs daily to send order confirmations

A marketer wants to send a personalized email to customers that includes their first name and a product recommendation based on their last purchase. Where should this data be stored to support personalization in an automation?

In a suppression list that excludes customers who have opted out

In a send log that records email sends

In a data extension that contains the subscriber key, first name, and last purchase product

In a content area that holds the email template

SalesforceCertified Marketing Cloud Engagement Specialist

Domain 4Objective 1

Given a Customer Scenario, Recommend the Appropriate Marketing Automation Solution. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 5)

Part of the MARKETING AUTOMATION domain, which accounts for 5% of the MARKETING-CLOUD-ENGAGEMENT-SPECIALIST exam.

26questions here

6free pages

8concepts

5%of the exam

Questions 21–25

21expert · hard
A company needs to send a shipment confirmation email when a package is shipped. The shipping data is available in a data extension that is updated by their warehouse system. The email must be sent within minutes of the shipment. The company also wants to send a follow-up email 3 days later asking for a product review. Which solution is most appropriate?
Select an answer first
22application · medium
A nonprofit wants to send a journey to donors. The journey should send a thank-you email, then wait 1 month, and then send a follow-up email with a personalized appeal based on the donor's previous donation amount. The donation data is in a data extension with a 'DonationAmount' field. How should the marketing team personalize the follow-up email?
Select an answer first
23foundation · easy
A marketer wants to use data from Audience Builder to define the audience for a journey. Which Marketing Cloud feature should be used to create the audience?
Select an answer first
24foundation · easy
A customer places an order and expects to receive an order confirmation email immediately. Which automation solution is most appropriate for this transactional message?
Select an answer first
25foundation · easy
A marketer wants to send a personalized email to customers that includes their first name and a product recommendation based on their last purchase. Where should this data be stored to support personalization in an automation?
Select an answer first

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Given a Customer Scenario, Recommend the Appropriate Marketing Automation Solution. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 5)

Questions 21–25

A marketer wants to use data from Audience Builder to define the audience for a journey. Which Marketing Cloud feature should be used to create the audience?

A customer places an order and expects to receive an order confirmation email immediately. Which automation solution is most appropriate for this transactional message?

A marketer wants to send a personalized email to customers that includes their first name and a product recommendation based on their last purchase. Where should this data be stored to support personalization in an automation?

Keep studying — MARKETING AUTOMATION