Given a Scenario to Manage Customer Data, Configure the Appropriate Marketing Automation Tools. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   Where can a marketer view the status and history of an automation run in Marketing Cloud?

   • AContent Builder
   • BJourney Builder
   • CAutomation Studio's Activity tab
   • DAudience Builder
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A marketing team wants to send a campaign to customers who have purchased a specific product in the last 90 days. Purchase data is stored in a 'Purchases' data extension with one row per transaction, and customer details are in a 'Customers' data extension. What should the specialist do to create the audience?

   • ACreate a decision split in Journey Builder that checks the product field and routes customers to a send.
   • BUse a filter activity on the Purchases data extension to select the product and date range, then send to that filtered data extension.
   • CImport the Purchases data into the Customers data extension and then filter on the product field.
   • DCreate a SQL query that joins the Purchases and Customers data extensions on CustomerID, filters for the product and date range, and outputs to a new audience data extension.
   Reveal Solution Discussion Select an answer first
4. 18application · medium

   An automation that imports a daily file and sends an email has been failing. The specialist checks the automation and sees that the import activity completed successfully, but the send email activity shows an error. What is the most likely cause?

   • AThe target data extension for the send is empty because the import did not populate it as expected.
   • BThe automation ran at the wrong time of day.
   • CThe email was not approved by the marketing manager.
   • DThe import activity failed silently despite showing success.
   Reveal Solution Discussion Select an answer first
5. 19foundation · easy

   Which of the following is a requirement under CAN-SPAM for commercial emails?

   • AObtain explicit consent from the recipient
   • BUse a confirmed opt-in for all sends
   • CInclude a valid physical postal address
   • DEnsure the email is transactional
   Reveal Solution Discussion Select an answer first
6. 20application · medium

   A healthcare provider needs to send appointment reminders to patients 24 hours before their appointment. The appointment data is in a data extension with a 'AppointmentDateTime' field. The reminder must be sent at the exact time, not in a batch. What should the specialist configure?

   • AA triggered send initiated by an API call from the appointment system 24 hours before the appointment.
   • BA Journey Builder journey with a scheduled entry source that runs daily to pick up appointments for the next day.
   • CA filter activity that runs continuously to find appointments in the next 24 hours and sends reminders.
   • DAn Automation Studio import activity that runs every hour and sends reminders to appointments in the next 24 hours.
   Reveal Solution Discussion Select an answer first