Given a Scenario to Manage Customer Data, Configure the Appropriate Marketing Automation Tools. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11foundation · easy

   A marketer wants to send a welcome email to new subscribers immediately after they submit a form on the website. Which Journey Builder entry source is best suited for this real-time trigger?

   • AData Extension entry source
   • BAPI entry source
   • CAudience entry source
   • DSalesforce Data entry source
   Reveal Solution Discussion Select an answer first
2. 12application · medium

   An online retailer needs to send an immediate order confirmation email to customers as soon as an order is placed. The email must include the customer's name and order number. The system that processes orders can make an API call. What should the specialist configure?

   • AA triggered send using a triggered send data extension and an API-triggered send call from the order system.
   • BA filter activity that runs continuously to find new orders and sends an email to the filtered audience.
   • CAn Automation Studio import activity that runs every 5 minutes to pull new orders and then sends a batch email.
   • DA Journey Builder journey with a scheduled entry source that runs hourly to pick up new orders.
   Reveal Solution Discussion Select an answer first
4. 13expert · hard

   A retail company has a 'Customers' data extension with a primary key on CustomerID and a 'Purchases' data extension with a primary key on PurchaseID and a foreign key to CustomerID. They want to send a campaign to customers who have purchased in the last 30 days. The specialist creates a SQL query that joins the two data extensions on CustomerID and filters for purchases in the last 30 days. The query returns duplicate customer records. What is the most likely cause?

   • AThe Purchases data extension has a primary key on PurchaseID, which allows duplicate CustomerIDs.
   • BThe Customers data extension has duplicate CustomerID values despite the primary key.
   • CThe query does not include a DISTINCT or GROUP BY clause to deduplicate customers with multiple purchases.
   • DThe join condition is incorrect and is creating a cartesian product.
   Reveal Solution Discussion Select an answer first
5. 14expert · hard

   An automation that imports a daily file and sends an email has been failing intermittently. The specialist reviews the automation and sees that the import activity sometimes completes with a warning, and the send activity fails when the import has a warning. What should the specialist do to troubleshoot?

   • AChange the send activity to use a different data extension that is not affected by the import warnings.
   • BIncrease the frequency of the automation to run more often.
   • CDisable the send activity and manually send the email when the import completes.
   • DReview the import activity's detailed logs to identify which rows failed or were skipped, and correct the data issues.
   Reveal Solution Discussion Select an answer first
6. 15foundation · easy

   A marketer wants to use customer data to personalize an email campaign. Which type of customer data is typically used to insert the subscriber's first name into the email content?

   • AAttribute data, such as first name or email address
   • BTransactional data, such as order history
   • CPreference data, such as communication frequency choices
   • DBehavioral data, such as pages viewed or links clicked
   Reveal Solution Discussion Select an answer first