Given a Scenario to Manage Customer Data, Configure the Appropriate Marketing Automation Tools. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

1. 6foundation · easy

   A marketer needs to import a CSV file of customer records into Marketing Cloud. Which tool is designed for this purpose?

   • AData Import activity in Automation Studio
   • BContent Builder
   • CJourney Builder
   • DAudience Builder
   Reveal Solution Discussion Select an answer first
2. 7foundation · easy

   In Marketing Cloud, where is customer data typically stored so it can be used for automation and personalization?

   • AIn a content block
   • BIn a data extension
   • CIn a send log
   • DIn a tracking report
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   In the Marketing Cloud data model, what is the primary purpose of a data extension?

   • ATo store and organize customer data for segmentation and personalization
   • BTo manage sending IP addresses
   • CTo create email templates
   • DTo track email opens and clicks
   Reveal Solution Discussion Select an answer first
5. 9foundation · easy

   In Journey Builder, which entry source is used to start a journey for customers who have been added to a data extension?

   • AAudience entry source
   • BData Extension entry source
   • CSalesforce Data entry source
   • DAPI entry source
   Reveal Solution Discussion Select an answer first
6. 10application · medium

   A bank wants to send a welcome email to new customers immediately after they open an account. The account opening system can send an API call. The email should include the customer's name and account type. What should the specialist configure in Journey Builder?

   • AAn API event entry source that triggers the journey when the account opening system sends the API call.
   • BA data extension entry source that is populated by an import activity running every 15 minutes.
   • CA scheduled entry source that runs every hour to pick up new accounts from a data extension.
   • DA Salesforce Data entry source that syncs new accounts from the CRM.
   Reveal Solution Discussion Select an answer first