Given a Customer Scenario, Apply Best Practices of Communicating with a Population. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 7)

Questions 31–33

1. 31foundation · easy

   A subscriber has not opened an email in six months. Which lifecycle communication is most appropriate?

   • AA welcome email introducing the brand
   • BA confirmation email for a recent purchase
   • CA re-engagement email offering an incentive to re-engage
   • DA birthday email with a special offer
   Reveal Solution Discussion Select an answer first
2. 32foundation · easy

   Which of the following is an example of segmentation based on subscriber behavior?

   • ASending a different email to subscribers who have clicked a product link versus those who have not
   • BEnsuring the email includes an unsubscribe link
   • CIncluding the subscriber's first name in the email subject line
   • DSending emails only on Tuesdays and Thursdays
   Reveal Solution Discussion Select an answer first
3. 33foundation · easy

   Under CAN-SPAM, what must a commercial email include?

   • AA clear and conspicuous unsubscribe mechanism
   • BA request for the recipient's birthday
   • CA link to the sender's social media profiles
   • DA subject line with the word 'ADV'
   Reveal Solution Discussion Select an answer first