Given a Customer Scenario, Apply Best Practices of Communicating with a Population. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A company's email marketing campaign has a high bounce rate and is being flagged as spam by some recipients. The marketing team wants to improve deliverability. What is the most effective first step?

   • AChange the sender name to a more generic name to avoid spam filters.
   • BClean the email list by removing invalid addresses and those that have not engaged in a long time.
   • CIncrease the send frequency to improve engagement signals.
   • DAdd more images and links to make the email look more professional.
   Reveal Solution Discussion Select an answer first
2. 12expert · hard

   A company's email deliverability has declined, and they suspect it is due to a high number of spam complaints. They have already implemented SPF, DKIM, and DMARC. What is the most effective next step to reduce spam complaints?

   • AChange the email content to include more images and fewer links to avoid spam filters.
   • BIncrease the frequency of emails to improve engagement signals.
   • CUse a different email service provider to improve IP reputation.
   • DImplement a re-engagement campaign to identify and remove subscribers who are not engaging.
   Reveal Solution Discussion Select an answer first
4. 13foundation · easy

   Under GDPR, what is required before sending marketing emails to individuals in the EU?

   • ASending a test email to verify deliverability
   • BUsing a third-party data broker to verify the email address
   • CIncluding the recipient's full name in the subject line
   • DObtaining valid consent from the recipient
   Reveal Solution Discussion Select an answer first
5. 14foundation · easy

   A new subscriber has just joined the email list. Which type of email is most appropriate to send first?

   • AA welcome email that introduces the brand and sets expectations
   • BA newsletter with all product categories
   • CA re-engagement email asking if they still want to receive emails
   • DA win-back email offering a discount to return
   Reveal Solution Discussion Select an answer first
6. 15foundation · easy

   A marketer notices that subscribers who receive more than three emails per week have higher unsubscribe rates. Which best practice should the marketer apply?

   • AIgnore the unsubscribe rate and continue as is
   • BReduce the send frequency to avoid over-communication
   • CIncrease the send frequency to improve engagement
   • DSend emails at a different time of day
   Reveal Solution Discussion Select an answer first