Given a Customer Scenario, Differentiate Elements of an Email That Can Impact Message Deliverability. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 1)

Questions 1–5

1. 1expert · hard

   A company is experiencing poor deliverability. They have a good sender reputation, but their emails are still going to spam. They have SPF and DKIM set up, but not DMARC. They also have a high number of inactive subscribers. What is the most likely cause of the deliverability issue?

   • AThe lack of a feedback loop
   • BThe lack of DMARC authentication
   • CThe high number of inactive subscribers
   • DThe use of a shared IP address
   Reveal Solution Discussion Select an answer first
2. 2application · medium

   A company has a large email list that has not been cleaned in over a year. They are seeing a high bounce rate and a declining open rate. What is the most effective way to improve list hygiene and protect sender reputation?

   • ASend a high-volume campaign to the entire list to test which addresses are valid.
   • BOnly remove subscribers who have unsubscribed, as they are the only ones causing deliverability issues.
   • CRemove hard bounces and implement a re-engagement campaign for inactive subscribers before sending to the full list.
   • DUse a third-party list append service to add new subscribers to replace the inactive ones.
   Reveal Solution Discussion Select an answer first
4. 3foundation · easy

   What is a feedback loop in email marketing?

   • AA mechanism that allows ISPs to notify senders when recipients mark emails as spam
   • BA method for increasing open rates
   • CA protocol for encrypting email content
   • DA tool for A/B testing subject lines
   Reveal Solution Discussion Select an answer first
5. 4foundation · easy

   Which practice is most effective for maintaining good list hygiene?

   • AAdding all website visitors to the list automatically
   • BRegularly removing hard-bounced addresses
   • CIgnoring unsubscribe requests to retain subscribers
   • DSending more frequently to keep the list active
   Reveal Solution Discussion Select an answer first
6. 5expert · hard

   A company has set up SPF, DKIM, and DMARC for their domain. However, they are using a third-party email service provider (ESP) to send emails on their behalf. The ESP's IP addresses are not included in the SPF record. What is the likely impact on deliverability?

   • AEmails will be blocked by all ISPs because SPF fails.
   • BEmails will be delivered normally because SPF is not required if DKIM is set up.
   • CEmails will be delivered but marked as spam because of the SPF failure.
   • DEmails will fail SPF authentication, but DKIM and DMARC may still pass if the DKIM signature is valid.
   Reveal Solution Discussion Select an answer first