Given a Customer Scenario, Apply Best Practices of Communicating with a Population. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 6)

Questions 26–30

1. 26application · medium

   A company's emails are going to spam folders for many subscribers. The IT team has verified that SPF and DKIM are set up correctly. What is another common cause of spam folder placement that the marketing team should address?

   • AThe email lacks a plain-text version.
   • BThe email is sent from a shared IP address.
   • CThe email content contains excessive use of sales language and multiple exclamation points.
   • DThe email list includes subscribers who have not opted in.
   Reveal Solution Discussion Select an answer first
2. 27foundation · easy

   Which of the following helps authenticate email and improve deliverability?

   • ASending emails without an unsubscribe link
   • BIncluding the word 'FREE' in the subject line
   • CSetting up SPF and DKIM records
   • DUsing a free email service to send campaigns
   Reveal Solution Discussion Select an answer first
4. 28application · medium

   A fitness app company sends a daily workout tip email to all subscribers. Recently, unsubscribe rates have increased, and open rates have declined. The marketing team suspects that the daily frequency is too high for some subscribers. What should they do to address this issue?

   • AReduce the send frequency to once a week for all subscribers.
   • BSend the daily tip email only to subscribers who have opened an email in the last 30 days.
   • CContinue with daily sends but make the content more engaging with videos and images.
   • DSegment subscribers based on their engagement level and send daily tips only to highly engaged subscribers, while sending a weekly digest to less engaged ones.
   Reveal Solution Discussion Select an answer first
5. 29application · medium

   A company based in the EU sends marketing emails to subscribers in multiple countries, including the US. They want to ensure compliance with both GDPR and CAN-SPAM. What is a key requirement they must implement?

   • AObtain explicit consent from all subscribers, regardless of location.
   • BUse a third-party email service provider to ensure compliance.
   • CSend emails only to subscribers who have made a purchase in the last 12 months.
   • DInclude a clear and conspicuous unsubscribe mechanism in every email.
   Reveal Solution Discussion Select an answer first
6. 30application · medium

   A retail company wants to send a promotional email about a weekend sale to its entire subscriber list. However, they have noticed that a segment of subscribers who purchased within the last 30 days have a high open rate but a low click-through rate. The marketing manager wants to avoid overwhelming these recent buyers with the same promotional message. What should the marketing team do?

   • ASend the promotional email to all subscribers, but delay the send for recent buyers by one week.
   • BSend the promotional email to all subscribers, but add a preference center link so recent buyers can opt out of future promotional emails.
   • CCreate a separate segment for recent buyers and send them a tailored thank-you email with a complementary product suggestion instead of the promotional offer.
   • DSend the promotional email to all subscribers, but exclude those who have already purchased the featured items.
   Reveal Solution Discussion Select an answer first