Configure Salesforce Engage for Sales Use. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 5)

Questions 21–25

1. 21application · medium

   A sales director wants to see which sales reps are sending Engage emails and how those emails are performing (e.g., open rates, click rates). The administrator has enabled Engage and assigned licenses. What should the administrator configure to provide this visibility?

   • AAsk sales reps to manually log their Engage emails as activities in Salesforce.
   • BEnable Engage tracking and analytics in Pardot settings and ensure the CRM integration is active.
   • CEnable Salesforce Inbox and sync it with Pardot.
   • DCreate a custom report in Salesforce using the EmailMessage object.
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2. 22application · medium

   An administrator is setting up Salesforce Engage for the first time. The company uses Salesforce CRM and Pardot, but the CRM integration has not been configured yet. What is the impact of not having the CRM integration configured?

   • AEngage will function, but sales users will not be able to send emails.
   • BEngage will function, but templates will not be available.
   • CEngage will not function because it relies on the integration to sync data between Pardot and Salesforce.
   • DEngage will function, but email tracking will not work.
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4. 23foundation · easy

   What type of data does Engage tracking provide to sales users?

   • AWhether a prospect opened an email and clicked any links
   • BThe social media activity of the prospect
   • CThe exact time a prospect visited the company website
   • DThe prospect's credit score
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5. 24expert · hard

   A company has 100 sales users, but only 25 Engage licenses. The sales VP wants all 100 users to be able to send Engage emails, but the CFO has approved only 25 licenses. The administrator must find a way to maximize the use of Engage within the license constraint. Which approach best balances the VP's request with the license limitation?

   • AEnable Engage for all 100 users and rely on Salesforce to enforce the license limit.
   • BCreate a shared Engage mailbox that all sales users can use.
   • CPurchase 75 additional Engage licenses to cover all users.
   • DAssign the 25 licenses to the top-performing sales reps and create a permission set to grant Engage access only to those users.
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6. 25expert · hard

   A marketing team wants to provide sales reps with Engage templates that include both static content (e.g., company logo) and dynamic content (e.g., prospect name). They also want to ensure that the templates are consistent across all sales reps. The administrator needs to create these templates. What is the best approach?

   • ACreate templates in Salesforce as HTML templates and share them with sales users.
   • BCreate templates in Engage and allow sales reps to edit them to add personalization.
   • CCreate templates in the Engage library with merge language for dynamic fields and set folder permissions to read-only for sales users.
   • DCreate templates in Pardot's classic email builder and export them to Engage.
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