Given a Customer Scenario, Demonstrate Appropriate and Effective Subscriber Acquisition Methodologies. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–17

1. 16application · medium

   A B2B company wants to acquire subscribers from its LinkedIn network. They have a strong professional network but want to ensure they only reach relevant prospects. Which method is most appropriate?

   • ASend connection requests with a link to the signup form.
   • BUse LinkedIn's sponsored messaging to send the signup link to all followers.
   • CExport all LinkedIn connections and add them to the email list.
   • DShare a gated content offer (e.g., a white paper) on LinkedIn that requires an email address to download.
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A startup wants to quickly grow its email list before a product launch. They have a small existing customer base and a modest advertising budget. Which approach balances speed and list quality?

   • ACreate a landing page with a compelling lead magnet and drive traffic with paid ads.
   • BRun a social media contest with a prize for new subscribers.
   • CPurchase a targeted list from a reputable data provider.
   • DAsk friends and family to subscribe and forward the signup link.
   Reveal Solution Discussion Select an answer first