Given a Customer Scenario, Demonstrate Appropriate and Effective Subscriber Acquisition Methodologies. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   An e-commerce company is planning a subscriber acquisition campaign using a co-registration partnership with a complementary brand. What is the most important best practice to follow?

   • AShare the subscriber data with the partner brand immediately after signup.
   • BUse a pre-checked box to make the signup process faster.
   • CSend a welcome email from both brands without identifying the source.
   • DEnsure the opt-in is clear and that subscribers know they are subscribing to both brands.
   Reveal Solution Discussion Select an answer first
2. 12application · medium

   A travel agency wants to acquire subscribers from its Instagram followers. They have a large following but low engagement on their posts. Which strategy is most likely to convert followers into email subscribers?

   • ARun a paid Instagram campaign targeting lookalike audiences with a lead form.
   • BDirect message every follower asking for their email address.
   • CPost the email signup link in their Instagram bio and mention it in stories.
   • DOffer a free travel guide or discount code in exchange for email signup via a link in bio.
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   A company is planning a subscriber acquisition campaign using a physical event booth. They want to collect emails efficiently and ensure consent. Which method is best?

   • AUse a tablet with a digital signup form that includes an opt-in checkbox.
   • BScan attendee badges and automatically subscribe them.
   • CHave attendees write their email on a paper sheet.
   • DCollect business cards and add them to the list later.
   Reveal Solution Discussion Select an answer first
5. 14foundation · easy

   A company is planning a subscriber acquisition campaign. Which practice is an email marketing best practice for acquiring new subscribers?

   • ARequire subscribers to provide their email address twice
   • BUse a pre-checked opt-in checkbox on the sign-up form
   • CProvide a clear value proposition for subscribing
   • DCollect email addresses without any explanation of what subscribers will receive
   Reveal Solution Discussion Select an answer first
6. 15foundation · easy

   A B2B software company wants to acquire subscribers for its product update newsletter. The company has a booth at a trade show where attendees are interested in the product. Which acquisition approach is most effective in this scenario?

   • ASend a follow-up email to all attendees using the event's registration list
   • BUse a purchased list of trade show attendees
   • CCollect business cards and add those contacts to the newsletter list
   • DOffer a sign-up form on a tablet at the booth with a clear opt-in checkbox
   Reveal Solution Discussion Select an answer first