Given a Customer's Business Requirements, Determine How to Import Data into Marketing Cloud as per Best Practices. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 6)

Questions 26–27

1. 26application · medium

   A healthcare company needs to import patient data into Marketing Cloud for a newsletter campaign. The data is sensitive and must be protected. The company has a Marketing Cloud administrator and several marketing users. What should the administrator do to ensure data security during the import process?

   • AImport the file using a shared network drive accessible to all marketing users.
   • BUse an encrypted file transfer method, such as Enhanced FTP or SFTP, and restrict import permissions to the administrator.
   • CSend the file as an email attachment to the administrator for import.
   • DGrant all marketing users the 'Data Import' permission so they can import the file as needed.
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2. 27application · medium

   A small business wants to import a one-time list of 500 subscribers from a CSV file that was exported from their email client. The file contains columns: First Name, Last Name, Email Address. The business does not have a subscriber key in the file. What is the best practice for importing this list into Marketing Cloud?

   • ACreate a new subscriber key for each record manually in the file.
   • BUse the email address as the subscriber key during the import.
   • CUse the first name as the subscriber key.
   • DImport the file without a subscriber key and let Marketing Cloud generate one.
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