Given a Customer's Business Requirements, Determine How to Import Data into Marketing Cloud as per Best Practices. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   What is a best practice for securing data during import into Marketing Cloud?

   • AImport data without any validation
   • BUse a shared data extension for all users
   • CShare login credentials with the data team
   • DUse encrypted file transfer methods
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   An administrator is importing a CSV file into a data extension. The import fails with an error indicating that a required field is missing. The data extension has a field 'EmailAddress' that is marked as required. The file has a column named 'Email' but not 'EmailAddress'. What is the most likely cause of the error?

   • AThe column header 'Email' does not match the required field name 'EmailAddress'.
   • BThe data extension does not have a primary key.
   • CThe file is not in CSV format.
   • DThe file is too large for the import.
   Reveal Solution Discussion Select an answer first
4. 18foundation · easy

   According to Marketing Cloud best practices, what should the first row of a CSV file contain?

   • AA blank row
   • BColumn headers
   • CThe subscriber key
   • DSample data
   Reveal Solution Discussion Select an answer first
5. 19foundation · easy

   In a data extension, what is the purpose of a primary key?

   • ATo uniquely identify each record
   • BTo filter records in a send
   • CTo link to another data extension
   • DTo store large text data
   Reveal Solution Discussion Select an answer first
6. 20foundation · easy

   When configuring an Import Activity, what is the purpose of the field mapping step?

   • ATo specify the file format and delimiter
   • BTo match columns in the source file to fields in the target data extension
   • CTo set the import schedule
   • DTo define the data relationship between data extensions
   Reveal Solution Discussion Select an answer first