Given a Customer Scenario, Recognize Situations Where Legal Compliance May Be an Issue During an Email Campaign. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–9

1. 6foundation · easy

   A company plans to send a promotional email to a list of contacts who previously made a purchase but did not opt in to marketing emails. Which of the following is a legal compliance concern?

   • AThe email may be considered spam if consent was not obtained
   • BThe email must be personalized to avoid legal issues
   • CThe email must be sent during business hours only
   • DThe email must include a valid postal address
   Reveal Solution Discussion Select an answer first
2. 7application · medium

   A nonprofit organization in Canada is planning an email campaign to promote its annual fundraising gala. They have a list of email addresses collected from event sign-ups and donation forms over the past five years. The forms did not include a specific checkbox for email marketing consent, but they did include a general statement: 'By providing your email, you agree to receive communications from us.' The organization is not a charity registered under Canada's Anti-Spam Legislation (CASL) exemption. What is the most critical compliance step before sending this campaign?

   • ASend the campaign to all recipients but include a prominent unsubscribe mechanism in the email, as this is the primary requirement of CASL.
   • BSend the campaign to all recipients because the general statement on the forms constitutes implied consent.
   • CSend the campaign only to recipients who have provided express consent within the last two years, as required by CASL.
   • DSend the campaign to all recipients because the organization is a nonprofit and CASL only applies to for-profit businesses.
   Reveal Solution Discussion Select an answer first
4. 8application · medium

   A global retail brand is running a promotional email campaign to its entire subscriber list. The email content includes a section that says 'You are receiving this email because you are a valued customer. To ensure delivery, please add us to your address book.' The email also includes a clear unsubscribe link and the company's physical postal address. The brand has not obtained explicit consent for marketing from all recipients. Which legal compliance issue is most directly raised by this email?

   • AThe email violates GDPR because it includes a request to add the sender to the address book, which is a form of tracking.
   • BThe email is compliant because it includes an unsubscribe link and a physical postal address, which are the main requirements of CAN-SPAM.
   • CThe email is compliant because it is a promotional email and the recipient can simply unsubscribe if they do not want to receive it.
   • DThe email violates CAN-SPAM because it does not include a clear and conspicuous identification that it is an advertisement.
   Reveal Solution Discussion Select an answer first
5. 9application · medium

   A US-based e-commerce company uses Marketing Cloud to send promotional emails to its global subscriber list. A subscriber from California clicks the 'unsubscribe' link in a recent email. The marketing team is preparing the next campaign and notices the subscriber is still in the active sendable list. What is the most critical legal compliance issue in this scenario?

   • AThe company must immediately delete the subscriber's entire profile from Marketing Cloud to comply with the California Consumer Privacy Act (CCPA).
   • BThe company must honor the unsubscribe request within 10 business days, as required by the CAN-SPAM Act, and ensure the subscriber is suppressed from all future commercial emails.
   • CThe company must send a confirmation email to the subscriber to verify they really want to unsubscribe, as this is a best practice to prevent accidental clicks.
   • DThe company can continue to send emails until the subscriber files a formal complaint with the FTC, as the unsubscribe link is just a courtesy.
   Reveal Solution Discussion Select an answer first