Given a Customer Scenario, Evaluate Elements and Techniques of Email Marketing to Design an Effective Email Campaign. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

1. 6foundation · easy

   A marketer wants to greet each email recipient by their first name. Which personalization technique should be used?

   • AAmp script
   • BHTML hyperlink
   • CDynamic content block
   • DMerge field
   Reveal Solution Discussion Select an answer first
2. 7foundation · easy

   Under GDPR, what is required before sending marketing emails to individuals in the EU?

   • AA link to the sender's privacy policy in the footer
   • BA subject line that starts with 'ADV'
   • CA physical mailing address in the EU
   • DExplicit consent from the recipient
   Reveal Solution Discussion Select an answer first
4. 8application · medium

   An e-commerce company wants to improve the click-through rate of its weekly promotional email. They plan to run an A/B test. Which element should they test to directly impact click-through rate?

   • ACTA button color and placement
   • BPreheader text
   • CSubject line
   • DSender name
   Reveal Solution Discussion Select an answer first
5. 9foundation · easy

   Which call-to-action (CTA) is most effective for encouraging recipients to make a purchase?

   • ALearn More
   • BClick Here
   • CSubmit
   • DBuy Now
   Reveal Solution Discussion Select an answer first
6. 10foundation · easy

   A marketer wants to measure how many recipients completed a purchase after clicking a link in the email. Which KPI should be used?

   • AConversion rate
   • BBounce rate
   • CClick-to-open rate (CTOR)
   • DOpen rate
   Reveal Solution Discussion Select an answer first