Design a Strategy to Meet Customer Business Needs Based on an Analysis of Key Performance Indicators. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 5)

Questions 21–21

1. 21expert · hard

   A company's MCAE data shows that leads from organic search have a 20% lead-to-opportunity rate, while leads from paid ads have a 5% rate. The marketing budget is fixed, and the CEO wants to increase the total number of opportunities. What should the consultant recommend?

   • AKeep the budget as is and focus on improving the paid ad landing page.
   • BIncrease the paid ad budget to generate more leads, accepting the lower conversion rate.
   • CStop all paid ads and put the entire budget into organic search.
   • DShift a portion of the paid ad budget to organic search optimization to increase the volume of high-converting leads.
   Reveal Solution Discussion Select an answer first