Given a Customer Scenario, Recommend and Use Techniques for Establishing a "golden Source of Truth"/"system of Record" for the Customer Domain. DATA-ARCHITECT Practice Questions (Page 6)

Questions 26–30

1. 26foundation · easy

   Which of the following is an example of a data integration process that supports synchronization with a golden source?

   • AA nightly batch job that updates the CRM with changes from the golden source
   • BStoring data in separate databases with no connection
   • CUsing spreadsheets to share data between teams
   • DManually re-entering data into each system
   Reveal Solution Discussion Select an answer first
2. 27foundation · easy

   Why is ongoing monitoring of data quality important for a golden source of truth?

   • ATo detect and correct issues before they propagate to other systems
   • BTo eliminate the need for data stewards
   • CTo reduce the need for data governance
   • DTo ensure the golden source is never changed
   Reveal Solution Discussion Select an answer first
4. 28application · medium · select all that apply

   A company has designated its CRM as the golden source for customer data. They need to integrate this data with their ERP and marketing automation platform. Which of the following integration practices are appropriate? (Select all that apply.)

   • AAllow the ERP to update customer master data directly.
   • BUse batch integration for systems that can tolerate delayed updates.
   • CUse real-time integration for systems that need immediate updates.
   • DUse the CRM as the authoritative source for customer master data updates.
   Check answers Discussion Select an answer first
5. 29application · medium · select all that apply

   A company is assessing data quality issues in its customer data. Which of the following are common data quality issues that can hinder a single source of truth? (Select all that apply.)

   • ADuplicate records for the same customer.
   • BIncomplete records with missing fields.
   • CHaving too many data sources.
   • DInconsistent data formats across systems.
   Check answers Discussion Select an answer first
6. 30application · medium

   A retail company is merging customer data from its e-commerce platform and its physical store POS system into a single CRM. They notice that the same customer appears with slightly different spellings of their name and different email addresses across the two sources. What is the most appropriate first step to address this issue before establishing a golden source?

   • ADesignate the e-commerce platform as the system of record and ignore the POS data.
   • BCreate a data quality assessment to identify the extent of duplicates and inconsistencies across the sources.
   • CImmediately merge all records that have the same last name and zip code.
   • DUse a simple exact-match on email addresses to identify duplicates.
   Reveal Solution Discussion Select an answer first