Given a Customer Scenario, Recommend and Use Techniques for Establishing a "golden Source of Truth"/"system of Record" for the Customer Domain. DATA-ARCHITECT Practice Questions (Page 1)

Questions 1–5

1. 1application · medium

   A financial services firm is consolidating customer records from multiple business units. They have identified that the same customer may have different account numbers, but the same social security number (SSN) and date of birth. Which deduplication technique should they use to identify and merge these records?

   • AProbabilistic matching based on name and address similarity.
   • BFuzzy matching on account numbers to find similar patterns.
   • CDeterministic matching based on exact SSN and date of birth.
   • DManual review of all records to identify duplicates.
   Reveal Solution Discussion Select an answer first
2. 2application · medium · select all that apply

   A company is establishing data governance policies for its golden source. Which of the following are essential components of a data governance policy? (Select all that apply.)

   • AEstablishing data quality standards and validation rules.
   • BAllowing each business unit to define its own data standards.
   • CDefining data ownership and stewardship roles.
   • DSetting up a process for ongoing data quality monitoring.
   Check answers Discussion Select an answer first
4. 3application · medium

   A global manufacturing company has customer data in Salesforce, an ERP, and a legacy CRM. The ERP team insists their system is the most accurate for billing and shipping addresses, while the sales team relies on Salesforce for opportunity and contact data. The company wants a single golden source for customer master data. Which system should be designated as the system of record, and why?

   • ASalesforce, because it has the most complete view of customer interactions and sales history.
   • BThe legacy CRM, because it has been in use the longest and contains historical records.
   • CA new custom master data management (MDM) system built from scratch, because it can be designed to meet all requirements.
   • DThe ERP, because it is the authoritative source for critical customer attributes like billing and shipping addresses used across finance and logistics.
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5. 4application · medium

   A multinational corporation is establishing a golden source for customer data. They have multiple business units that each have their own customer data. To ensure consistent governance, what should they do?

   • ALet each business unit manage its own data independently to avoid conflicts.
   • BUse the IT department to enforce data standards without involving business units.
   • CCreate a data governance policy that is specific to each region.
   • DDefine a global data governance policy with clear data ownership and stewardship roles.
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6. 5foundation · easy

   When selecting a system to serve as the golden source for customer master data, which factor is most important to consider?

   • AThe system with the most users
   • BThe system that has the most complete and reliable customer data
   • CThe system that is easiest to integrate with
   • DThe system that is cheapest to maintain
   Reveal Solution Discussion Select an answer first