A sales organization is reviewing its data quality. They find that 20% of Lead records have no phone number, and 10% of Account records have the same name but different addresses. The sales manager wants to prioritize the issue that will have the greatest impact on the team's ability to contact prospects. Which issue should be addressed FIRST?

Duplicate Account names with different addresses

A company has a Salesforce org with a custom object 'Invoice' that has an 'Amount' field. They find that the 'Amount' field is sometimes negative, which is not valid for their business. They also find that some invoices have a 'Due Date' that is before the 'Invoice Date'. The company wants to prevent these issues in the future. Which approach is MOST appropriate?

Use workflow rules to correct the data

Use a formula field to display the absolute value

Use a process builder to send an email alert

Use validation rules to enforce business rules

A company has a Salesforce org with a custom object 'Project' that has a 'Status' field. They find that some Project records have a 'Status' that is not in the picklist, and some Project records have a 'Project Manager' field that is blank. They also find that some Project records are duplicates. The company wants to improve data quality, but they have limited resources. Which issue should be addressed FIRST?

The issue that has the most direct impact on business operations

Missing 'Project Manager' values

SalesforceCertified Data Architect

Domain 2Objective 1

Given a Customer Scenario, Identify the Issues Impacting Data Quality Along Key Dimensions (such as Data Duplication, Completeness, Accuracy, Integrity, Etc.). DATA-ARCHITECT Practice Questions (Page 1)

Part of the CONCEPTUAL DESIGN domain, which accounts for 15% of the DATA-ARCHITECT exam.

20questions here

4free pages

6concepts

15%of the exam

Questions 1–5

1application · medium
A sales organization is reviewing its data quality. They find that 20% of Lead records have no phone number, and 10% of Account records have the same name but different addresses. The sales manager wants to prioritize the issue that will have the greatest impact on the team's ability to contact prospects. Which issue should be addressed FIRST?
Select an answer first
2foundation · easy
A customer reports that their sales team cannot trust the pipeline report because the same deal appears multiple times. Which data quality dimension is most likely the primary issue?
Select an answer first
3expert · hard
A company has a Salesforce org with a custom object 'Invoice' that has an 'Amount' field. They find that the 'Amount' field is sometimes negative, which is not valid for their business. They also find that some invoices have a 'Due Date' that is before the 'Invoice Date'. The company wants to prevent these issues in the future. Which approach is MOST appropriate?
Select an answer first
4expert · hard
A company has a Salesforce org with a custom object 'Project' that has a 'Status' field. They find that some Project records have a 'Status' that is not in the picklist, and some Project records have a 'Project Manager' field that is blank. They also find that some Project records are duplicates. The company wants to improve data quality, but they have limited resources. Which issue should be addressed FIRST?
Select an answer first
5foundation · easy
A customer's support team finds that many tickets are missing the Priority field, making it hard to triage. Which data quality dimension should be prioritized to address this issue?
Select an answer first

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Given a Customer Scenario, Identify the Issues Impacting Data Quality Along Key Dimensions (such as Data Duplication, Completeness, Accuracy, Integrity, Etc.). DATA-ARCHITECT Practice Questions (Page 1)

Questions 1–5

A customer reports that their sales team cannot trust the pipeline report because the same deal appears multiple times. Which data quality dimension is most likely the primary issue?

A customer's support team finds that many tickets are missing the Priority field, making it hard to triage. Which data quality dimension should be prioritized to address this issue?

Keep studying — CONCEPTUAL DESIGN