Given a Customer Scenario, Recommend and Use Techniques for Establishing a "golden Source of Truth"/"system of Record" for the Customer Domain. DATA-ARCHITECT Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   What is the primary purpose of data governance policies in the context of a golden source of truth?

   • ATo ensure the golden source is backed up daily
   • BTo prevent any changes to the golden source data
   • CTo define rules for data ownership, stewardship, and quality maintenance
   • DTo restrict access to the golden source to only IT administrators
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A company has established a golden source for customer data in Salesforce. They want to ensure that data quality is maintained over time. Which ongoing practice is most effective for this goal?

   • ARely on the IT team to monitor data quality on a monthly basis.
   • BAssign data stewards to regularly review and clean data, and set up automated validation rules.
   • CCreate a data quality dashboard that is reviewed annually.
   • DConduct a one-time data cleanup project and then rely on users to enter correct data.
   Reveal Solution Discussion Select an answer first
4. 18foundation · easy

   Which activity is part of maintaining data quality in a golden source over time?

   • AIncreasing storage capacity
   • BDeleting all data older than one year
   • CRunning periodic data quality audits
   • DDisabling user access to the golden source
   Reveal Solution Discussion Select an answer first
5. 19foundation · easy

   A company collects customer data from its CRM, its billing system, and a third-party data enrichment service. Which of these are considered sources of customer data?

   • AOnly the CRM, because it is the primary customer-facing system
   • BOnly the third-party enrichment service, because it provides additional data
   • CAll three: CRM, billing system, and third-party enrichment service
   • DOnly the CRM and billing system, because they are internal
   Reveal Solution Discussion Select an answer first
6. 20expert · hard

   A company is consolidating customer data from two acquired companies. The data has different formats and quality levels. They want to create a golden source with a single customer record per customer. What is the most effective approach to deduplicate and merge the data?

   • AUse only deterministic matching on exact identifiers like SSN or tax ID.
   • BUse a combination of deterministic and probabilistic matching, with data stewardship to review uncertain matches.
   • CUse only probabilistic matching on name and address similarity.
   • DManually merge all records that appear to be the same customer.
   Reveal Solution Discussion Select an answer first