Given the Desired Output Requirements, Recommend Strategies to A/B Test Email Elements. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 7)

Questions 31–32

1. 31foundation · easy

   What is the first step in interpreting A/B test results?

   • ASend a survey to subscribers to ask their preference
   • BCheck whether the difference in performance is statistically significant
   • CReview the email content to see which version looks better
   • DImmediately implement the version with the highest metric
   Reveal Solution Discussion Select an answer first
2. 32foundation · easy

   Why is an appropriate sample size important in A/B testing?

   • AIt reduces the risk of drawing incorrect conclusions from the test
   • BIt guarantees that the winning version will be the best for all subscribers
   • CIt eliminates the need for statistical significance testing
   • DIt ensures that the test is completed quickly
   Reveal Solution Discussion Select an answer first