Given a Scenario, Send and Deploy an Email Campaign to Meet the Customer Requirement. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 5)

Questions 21–25

1. 21expert · hard

   A company is experiencing a high bounce rate on their email campaigns. They have already cleaned their list, but the bounces persist. They suspect that their emails are being flagged as spam. What should they investigate first?

   • ARemove all links from the email to avoid spam filters.
   • BUse a different email service provider to avoid spam filters.
   • CIncrease the frequency of sends to improve sender reputation.
   • DCheck if SPF and DKIM are properly configured for their sending domain.
   Reveal Solution Discussion Select an answer first
2. 22application · medium

   A travel agency wants to send a confirmation email to customers immediately after they book a trip online. The booking system sends a notification to Marketing Cloud when a booking is made. What deployment method should they use?

   • AUse a user-initiated send where the customer clicks a link to receive the confirmation.
   • BUse a triggered send that is initiated by the booking notification.
   • CUse a send preview to manually send the email to each customer.
   • DSchedule a send for a specific time each day to send confirmations.
   Reveal Solution Discussion Select an answer first
4. 23foundation · easy

   Which report in Marketing Cloud provides a summary of sends, opens, clicks, and bounces for a specific email?

   • AClick Report
   • BBounce Report
   • CSend Report
   • DTracking Report
   Reveal Solution Discussion Select an answer first
5. 24expert · hard

   A company is sending a personalized email to customers with a recommended product based on their purchase history. The recommendation is stored in a data extension. They want to ensure that the email displays the correct product for each customer and that the product image and link are correct. What should they do?

   • AUse personalization strings to insert the product name, image, and link from the data extension, and test with Preview and Test.
   • BCreate a separate email for each product and send it to the corresponding customers.
   • CUse a link that redirects to a website that shows the recommended product.
   • DUse dynamic content to show different products based on the customer's age.
   Reveal Solution Discussion Select an answer first
6. 25application · medium

   A company is sending a newsletter to its subscribers. They have noticed that many emails are bouncing, and they want to improve deliverability. What should they do before the next send?

   • AIncrease the send frequency to improve engagement.
   • BClean the subscriber list by removing invalid or inactive email addresses.
   • CSend the email to all subscribers, including those who have not engaged in a long time.
   • DUse a different sender profile to avoid authentication issues.
   Reveal Solution Discussion Select an answer first