A company's unsubscribe rate is 1.5%, which is higher than the industry average of 0.5%. They also notice a decline in open rates. Which action would be most effective in addressing both issues?

Remove all subscribers who have not opened in the last 30 days.

Segment the audience based on engagement and send less frequent emails to inactive subscribers.

Increase the send frequency to keep the brand top-of-mind.

Ignore the unsubscribe rate because it is still below 2%.

An online retailer sends a cart abandonment email. The report shows a click-through rate of 10% and a conversion rate of 2%. The marketing team wants to increase revenue from this campaign. Which metric should they focus on improving first?

Click-through rate, because more clicks will always lead to more conversions.

Conversion rate, because it directly measures the percentage of recipients who completed a purchase.

Delivered rate, because emails must be delivered to be effective.

Open rate, because it is the first step in the funnel.

SalesforceCertified Marketing Cloud Engagement Specialist

Domain 6Objective 1

Given a Customer Scenario, Explain the Different Metrics Available for Email Campaigns and What Each One Means. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Part of the TRACKING AND REPORTING domain, which accounts for 5% of the MARKETING-CLOUD-ENGAGEMENT-SPECIALIST exam.

25questions here

5free pages

8concepts

5%of the exam

Questions 16–20

16expert · medium
A travel agency sends a promotional email with two calls-to-action: one for a travel guide download and one for booking a trip. The campaign reports 20,000 delivered emails, 4,000 unique opens, 1,200 unique clicks, and 300 bookings. The agency's goal is to increase bookings. Which metric should they prioritize to evaluate the campaign's success?
Select an answer first
17expert · medium
A company's unsubscribe rate is 1.5%, which is higher than the industry average of 0.5%. They also notice a decline in open rates. Which action would be most effective in addressing both issues?
Select an answer first
18foundation · easy
A campaign has 1,000 delivered emails, 200 unique opens, and 50 unique clicks. What is the click-through rate (CTR)?
Select an answer first
19expert · medium
An online retailer sends a cart abandonment email. The report shows a click-through rate of 10% and a conversion rate of 2%. The marketing team wants to increase revenue from this campaign. Which metric should they focus on improving first?
Select an answer first
20foundation · easy
A campaign sent 10,000 emails. 9,500 were delivered, and 500 bounced. What is the delivered rate?
Select an answer first

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Given a Customer Scenario, Explain the Different Metrics Available for Email Campaigns and What Each One Means. MARKETING-CLOUD-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

A company's unsubscribe rate is 1.5%, which is higher than the industry average of 0.5%. They also notice a decline in open rates. Which action would be most effective in addressing both issues?

A campaign has 1,000 delivered emails, 200 unique opens, and 50 unique clicks. What is the click-through rate (CTR)?

An online retailer sends a cart abandonment email. The report shows a click-through rate of 10% and a conversion rate of 2%. The marketing team wants to increase revenue from this campaign. Which metric should they focus on improving first?

A campaign sent 10,000 emails. 9,500 were delivered, and 500 bounced. What is the delivered rate?

Keep studying — TRACKING AND REPORTING