Identify the Steps to Create a Form Handler. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 5)

Questions 21–25

1. 21application · medium

   A marketing admin at a B2B company wants to capture leads from a third-party webinar registration page into Marketing Cloud Account Engagement. They have just been granted a Marketing Cloud Account Engagement user license but have never used the platform. Which prerequisite must be verified before they can create a form handler?

   • AThe user must have a Marketing Cloud Account Engagement admin profile with the 'Manage Users' permission.
   • BThe user has the Marketing Data Administrator permission and access to the Form Handlers section in Account Engagement settings.
   • CThe third-party webinar platform must be integrated with Account Engagement via a connector.
   • DThe company must have a Salesforce CRM with the Account Engagement managed package installed.
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2. 22application · medium

   A marketing admin is setting up a form handler for a 'Request a Demo' form. After submission, they want to send a confirmation email to the prospect and also notify the sales team. What should they configure?

   • AUse a custom redirect to a thank-you page that sends the emails.
   • BSet up a form handler action to add the prospect to a list, and then use an automation to send the emails.
   • CConfigure the form handler to send an email directly to the prospect and the sales team.
   • DMap the 'Email' field to the prospect email and set up an action to assign the prospect to the sales team.
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4. 23application · medium

   A company's lead form includes a field for 'Campaign Source' that is not visible to the user but should be set to 'Website' for every submission. How should the admin configure this in the form handler?

   • AAdd a hidden field in the HTML snippet with the value 'Website' and map it to the 'Campaign Source' prospect field.
   • BUse a custom redirect to append 'Campaign Source=Website' to the URL.
   • CSet up an action to assign the prospect to a user named 'Website'.
   • DMap the visible 'Campaign Source' field to the prospect field and instruct users to select 'Website'.
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5. 24foundation · easy

   What is the purpose of mapping form fields to Salesforce fields when configuring a form handler?

   • ATo automatically send a confirmation email to the prospect after submission
   • BTo style the form so it matches the branding of the external website
   • CTo create validation rules that prevent invalid email addresses from being submitted
   • DTo ensure the data submitted through the form is stored in the correct prospect fields in Salesforce
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6. 25application · medium

   A marketing admin is trying to create a form handler but the 'New Form Handler' button is grayed out in the Form Handlers section. What is the most likely reason?

   • AThe form handler must be activated before it can be created.
   • BThe user is not in the correct business unit.
   • CThe user does not have the Marketing Data Administrator permission.
   • DThe form handler limit has been reached.
   Reveal Solution Discussion Select an answer first