Given a Scenario, Develop and Implement a Lead Nurturing Strategy. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 5)

Questions 21–25

1. 21expert · hard

   A company wants to segment leads for a nurturing program. They have data on lead source, industry, and engagement score. They want to prioritize leads who have a high engagement score and are from a specific industry. What is the most effective way to create this segment?

   • ACreate a dynamic list that includes leads with a high engagement score and the specified industry.
   • BCreate a static list and manually add leads that meet the criteria.
   • CUse an automation rule to add leads to a list when their score is high, and then filter by industry in the program.
   • DUse a report in Salesforce to identify leads and then import them into Marketing Cloud Account Engagement.
   Reveal Solution Discussion Select an answer first
2. 22foundation · easy

   When designing a lead nurturing campaign, what is the first step in mapping content to buyer stages?

   • ADefine the buyer stages and the goals for each stage
   • BSelect the email template for the first send
   • CCreate a list of all leads in the database
   • DSet up the automation rule to trigger the campaign
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4. 23foundation · easy

   Which metric is most commonly used to measure the effectiveness of a lead nurturing campaign?

   • AConversion rate
   • BNumber of leads in the database
   • CNumber of emails sent
   • DNumber of landing pages created
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5. 24expert · hard

   A company wants to nurture leads through a combination of email and social media. They plan to send an email that encourages leads to follow them on LinkedIn, and then later send a personalized email based on LinkedIn engagement. What is the best way to track and use LinkedIn engagement in Marketing Cloud Account Engagement?

   • ASend the email and then rely on sales to check LinkedIn activity manually.
   • BUse a social media management tool to send emails from LinkedIn.
   • CManually import LinkedIn engagement data into Marketing Cloud Account Engagement on a weekly basis.
   • DUse a landing page with a LinkedIn tracking pixel to capture engagement, and then use that data in a subsequent email.
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6. 25expert · hard

   A company uses lead scoring to prioritize leads. They have a nurturing program for leads with scores between 50 and 80. When a lead's score exceeds 80, they should be removed from the nurturing program and assigned to a sales rep. Currently, leads are not being removed from the program when their score increases. What is the most likely cause and solution?

   • AThe lead scoring model is not updating the score in real-time; wait for the next score recalculation.
   • BThe leads are not in the correct list; move them to a different list.
   • CThe Engagement Studio program does not have a rule to exit leads based on score changes; add a branch that checks the score and routes high-scoring leads to a sales assignment step.
   • DThe sales rep assignment is not configured in Salesforce; set up a workflow rule to assign leads.
   Reveal Solution Discussion Select an answer first