Given a Customer Scenario, Recommend an Approach for Optimizing Data Stewardship Engagement for Mitigating Duplicates in Matching and Merging of Records. Discuss Attribute Selection in Match and Merge, Criteria for Auto Merge, Manual Merge and Re-Parenting Considerations. Identify Options for Auto Merge Enablers Available on AppExchange. DATA-ARCHITECT Practice Questions (Page 5)

Questions 21–23

1. 21foundation · easy

   A data architect is designing a matching rule for business accounts. Which attribute selection is most effective for identifying duplicate accounts while minimizing false positives?

   • AAccount Name only
   • BWebsite only
   • CBilling Address only
   • DAccount Name and Phone
   Reveal Solution Discussion Select an answer first
2. 22application · medium

   A company has a high volume of duplicate leads and wants to auto-merge them, but they are concerned about merging leads that belong to different people who share the same email (e.g., family members). Which criterion would best reduce this risk?

   • AAuto-merge when email matches, regardless of other fields.
   • BAuto-merge when phone number matches and email is blank.
   • CAuto-merge only when email and last name match exactly.
   • DAuto-merge when first name and last name match exactly.
   Reveal Solution Discussion Select an answer first
3. 23foundation · easy

   What is a key criterion for allowing automatic merging of duplicate records without manual intervention?

   • AThe records were created within the same day
   • BThe records have the same record type
   • CThe records have a high confidence score and no conflicting field values
   • DThe records are owned by the same user
   Reveal Solution Discussion Select an answer first