Explain the Best Practices for Managing Lead Data Quality. AGENTFORCE-SALES-CONSULTANT Practice Questions (Page 3)

Questions 11–15

1. 11foundation · easy

   Which activity is part of maintaining data hygiene for leads?

   • ADisabling all validation rules to speed up data entry
   • BCreating a new lead record for every inquiry, even if it is a duplicate
   • CRunning a monthly report to identify leads with invalid email addresses
   • DImporting leads from a purchased list without any checks
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   What is the primary purpose of standardizing lead data fields?

   • ATo allow each sales rep to use their own abbreviations
   • BTo ensure that data is stored in a consistent format across records
   • CTo reduce the number of fields in the lead object
   • DTo make data entry slower and more deliberate
   Reveal Solution Discussion Select an answer first
4. 13foundation · easy

   What is the purpose of ongoing data hygiene processes?

   • ATo ensure that all leads are contacted within 24 hours
   • BTo increase the number of leads in the database
   • CTo delete all leads that have not been converted
   • DTo sustain lead data quality over time through regular monitoring and cleaning
   Reveal Solution Discussion Select an answer first
5. 14application · medium

   A mid-sized company uses a Salesforce lead management process. The sales operations manager discovers that the same person has been created as a lead multiple times because they filled out different forms on the website (e.g., 'Newsletter Signup' and 'Request a Demo'). The manager wants to prevent this from happening in the future. What should the administrator configure?

   • AEnable duplicate rules on the Lead object with a matching rule based on Email and Last Name, and set the action to 'Block'.
   • BRun a weekly report of all leads and manually merge duplicates.
   • CCreate a workflow rule that sends an email alert to the sales team whenever a new lead is created.
   • DUse a validation rule that checks if the Email field is unique across all leads.
   Reveal Solution Discussion Select an answer first
6. 15application · medium

   A B2B software company captures leads from a gated whitepaper download. The form only collects First Name, Last Name, and Work Email. The sales team complains that they cannot prioritize leads because they do not know the company size or industry. The administrator wants to improve lead quality without adding more fields to the form. What should the administrator do?

   • AUse a data enrichment service that automatically appends firmographic data (e.g., industry, company size) to the lead record based on the email domain.
   • BConfigure a validation rule that blocks lead creation if the Company field is blank.
   • CAdd the Company Size and Industry fields to the web-to-lead form and make them required.
   • DCreate a new picklist field on the Lead object and require sales reps to manually populate it after the initial call.
   Reveal Solution Discussion Select an answer first