Explain How Marketing Capabilities Support the Sales Process. AGENTFORCE-SALES-CONSULTANT Practice Questions (Page 1)

Questions 1–5

1. 1expert · hard

   A company has a sales team that only wants to follow up with leads that have a score above 80. Marketing has configured scoring so that a lead reaches 80 only after a demo request. However, sales is missing out on leads that are highly engaged but have not requested a demo. The two teams disagree on the threshold. What is the best way to resolve this while respecting both teams' needs?

   • ACreate two lead statuses: 'Marketing Qualified Lead' and 'Sales Accepted Lead,' with the demo request as the MQL trigger and a lower threshold for SAL
   • BHave marketing manually review all leads and email the list to sales
   • CLower the score threshold to 50 so sales sees more leads, including those without demo requests
   • DKeep the threshold at 80 and tell sales to be patient
   Reveal Solution Discussion Select an answer first
2. 2application · medium

   A B2B software company uses a lead form on its website. The marketing team wants to ensure that only leads who have engaged with at least three content assets and visited the pricing page are passed to the sales team. Which combination of features should the marketing team use to automate this process?

   • AA lead score threshold combined with an assignment rule that routes qualified leads to sales
   • BA lead queue that manually reviews each lead before assigning it to a sales rep
   • CA campaign with a 'Reached Pricing Page' automation that sends an email to sales
   • DA web-to-lead form with a validation rule that requires a minimum number of form submissions
   Reveal Solution Discussion Select an answer first
4. 3application · medium

   A startup wants to build a predictable sales pipeline. They have a small sales team and want marketing to focus on generating a steady stream of leads that are likely to convert. Which marketing strategy best supports this goal?

   • AFocus only on outbound sales calls and skip marketing campaigns
   • BRun targeted campaigns that attract prospects matching the ideal customer profile and capture them as leads
   • CSend all leads directly to sales without any qualification
   • DRun broad awareness campaigns to maximize the total number of leads
   Reveal Solution Discussion Select an answer first
5. 4foundation · easy

   How do marketing activities directly support the sales pipeline?

   • ABy creating and executing campaigns that generate leads and nurture them toward sales readiness.
   • BBy performing product quality assurance testing.
   • CBy handling customer billing and invoicing.
   • DBy providing legal review of sales contracts.
   Reveal Solution Discussion Select an answer first
6. 5application · easy

   A manufacturing company exhibits at a trade show and collects business cards from attendees. They want to capture these contacts in Salesforce and then run a follow-up campaign. What is the most efficient way to get these contacts into Salesforce?

   • AManually create each lead one by one in Salesforce
   • BUse a data import wizard to upload the business card data into leads
   • CSend an email to each attendee asking them to fill out a web-to-lead form
   • DCreate a campaign and add the attendees as campaign members without lead records
   Reveal Solution Discussion Select an answer first