Explain How Marketing Capabilities Support the Sales Process. AGENTFORCE-SALES-CONSULTANT Practice Questions (Page 2)

Questions 6–10

1. 6expert · hard

   A company's sales team is frustrated because marketing passes leads that are 'ready' according to the score, but sales finds many of them are not actually ready to buy. Marketing is frustrated because sales does not follow up on leads that meet the agreed score. The company has a long sales cycle and leads often need multiple touchpoints. What is the most likely root cause of this conflict?

   • AThe sales team is not using the lead score field correctly
   • BThe leads are not being nurtured long enough
   • CThe lead score is based on engagement, not on buying signals such as budget, authority, need, and timeline (BANT)
   • DMarketing is generating too many leads overall
   Reveal Solution Discussion Select an answer first
2. 7application · medium

   A company's marketing team runs a successful webinar that generates 200 new leads. The sales team is unaware of the webinar and does not know why these leads are contacting them. What is the most important step to ensure these leads are handled effectively?

   • AAssociate the leads with a campaign and include campaign details in the lead records so sales understands the source
   • BDelete the leads that did not ask a question during the webinar
   • CSend a mass email to all 200 leads introducing the sales team
   • DWait for the leads to contact sales on their own
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   Which activity is an example of lead nurturing?

   • ADeleting leads that have not engaged in 30 days.
   • BSending a series of educational emails to a lead who downloaded a guide.
   • CRunning a one-time advertisement to attract new prospects.
   • DTransferring a lead directly to sales without any prior contact.
   Reveal Solution Discussion Select an answer first
5. 9application · medium

   A marketing manager wants to automatically send a series of emails to new leads who have not yet engaged with any content. The goal is to encourage them to take the first step, such as downloading a guide. What should they set up?

   • AAn engagement studio journey that starts with a welcome email and branches based on lead behavior
   • BA lead score threshold that triggers a sales call
   • CA report of unengaged leads for the sales team to call
   • DA one-time email blast to all new leads
   Reveal Solution Discussion Select an answer first
6. 10foundation · easy

   Which activity is an example of marketing capturing a lead?

   • AA customer service agent resolves a support ticket.
   • BAn executive approves the annual budget.
   • CA prospect fills out a form on the company website to download a whitepaper.
   • DA sales rep calls a prospect to discuss pricing.
   Reveal Solution Discussion Select an answer first