Explain How Marketing Capabilities Support the Sales Process. AGENTFORCE-SALES-CONSULTANT Practice Questions (Page 4)

Questions 16–20

1. 16application · medium

   A marketing manager at a financial services firm wants to nurture leads who have downloaded a whitepaper but are not yet ready to talk to sales. The goal is to keep the brand top-of-mind and gradually increase engagement. Which approach best achieves this?

   • AEnroll them in a multi-step email journey that delivers educational content and only hands off to sales when engagement scores rise
   • BImmediately assign them to a sales rep to follow up with a phone call
   • CAdd them to a static list and send a one-time promotional email with a discount offer
   • DRemove them from all marketing communications until they visit the website again
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A company wants to measure the return on investment (ROI) of its marketing campaigns. They want to know which campaigns generate leads that actually become customers. What is the most effective way to track this?

   • ACount the total number of leads generated by each campaign
   • BUse campaign influence reports to track campaign touchpoints on opportunities and attributed revenue
   • CTrack only the last campaign a lead interacted with before becoming a customer
   • DAsk the sales team which leads they remember from each campaign
   Reveal Solution Discussion Select an answer first
4. 18application · medium

   A marketing team notices that leads who open emails and click links are more likely to convert. They want to ensure these engaged leads are prioritized by the sales team. What should they configure?

   • ASend a notification to sales every time a lead opens an email
   • BCreate a report of email openers and share it with sales weekly
   • CIncrease the lead score for email opens and link clicks, then route high-scoring leads to sales
   • DAdd all email openers to a 'Do Not Call' list
   Reveal Solution Discussion Select an answer first
5. 19foundation · easy

   In the context of the sales pipeline, which statement best describes the primary role of marketing activities?

   • AMarketing manages the CRM database and ensures data quality for all records.
   • BMarketing closes deals by directly negotiating contracts with prospects.
   • CMarketing provides post-sale customer support and onboarding.
   • DMarketing generates and nurtures leads to create a steady flow of potential customers for sales.
   Reveal Solution Discussion Select an answer first
6. 20application · easy

   A nonprofit organization wants to increase donations by attracting new supporters. They plan to run a social media campaign to drive traffic to a donation page. Which marketing capability is most directly responsible for capturing these new supporters as leads in Salesforce?

   • AA sales dashboard that tracks conversion rates
   • BWeb-to-lead forms embedded on the donation page
   • CAn email nurturing campaign sent to existing donors
   • DLead scoring rules that assign points for donation amounts
   Reveal Solution Discussion Select an answer first