Explain the Best Practices for Managing Lead Data Quality. AGENTFORCE-SALES-CONSULTANT Practice Questions (Page 2)

Questions 6–10

1. 6foundation · easy

   Which approach is an example of standardizing lead data?

   • AAllowing phone numbers to be entered with or without country codes
   • BLeaving the 'Industry' field as free text so reps can type any value
   • CUsing a picklist for the 'State' field with predefined values
   • DCreating a new lead record for each variation of a company name
   Reveal Solution Discussion Select an answer first
2. 7application · medium

   A sales operations manager at a SaaS company is reviewing the lead database and finds that 15% of leads have invalid email addresses (e.g., 'john.doe@company.cmo' or 'test@test.com'). The manager wants to improve the overall quality of the lead database. What is the most effective ongoing process to address this?

   • AUse a validation rule on the Email field to check for the presence of '@' and a period, and run a weekly report to identify leads with suspicious email patterns.
   • BAsk the marketing team to manually verify the email address of every new lead before it is assigned to sales.
   • CCreate a workflow rule that automatically changes the Lead Status to 'Unqualified' for leads with invalid emails.
   • DRun a one-time data cleanup to delete all leads with invalid email addresses.
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   A sales operations manager wants to improve the quality of lead data captured by the sales team. Which practice is a core component of maintaining high-quality lead data?

   • ARestricting lead creation to only the sales manager
   • BDeleting all leads that have incomplete information
   • CStandardizing data entry fields and validating data at the point of entry
   • DAllowing sales reps to enter lead information in any format they prefer
   Reveal Solution Discussion Select an answer first
5. 9foundation · easy

   Which activity is an example of lead enrichment?

   • AMerging two duplicate leads into one record
   • BAdding a lead's job title and company revenue from a third-party data service
   • CChanging the lead owner to a different sales rep
   • DDeleting leads that have missing phone numbers
   Reveal Solution Discussion Select an answer first
6. 10foundation · easy

   Which activity is an example of a lead data quality best practice?

   • AUsing free-text fields for phone numbers so reps can enter them however they like
   • BAllowing any user to edit lead records without an audit trail
   • CImporting leads from external sources without checking for duplicates
   • DRunning a weekly report to identify leads with missing or invalid email addresses
   Reveal Solution Discussion Select an answer first