Executive-Level Blockchain Strategy from a C-Suite Perspective BBLC Practice Questions (Page 2)

Questions 6–10

1. 6application · medium

   A luxury goods manufacturer is considering blockchain to combat counterfeiting. The company's brand is built on exclusivity and authenticity. The CEO wants to articulate the strategic value to the board. Which value proposition is most aligned with the brand?

   • ABlockchain will allow the company to track products internally, but customers will not have access to the data.
   • BBlockchain will reduce the cost of authentication by eliminating the need for certificates of authenticity.
   • CBlockchain will automatically identify and prosecute counterfeiters.
   • DBlockchain will enable customers to verify the authenticity and ownership history of their purchases, reinforcing the brand's promise of exclusivity.
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2. 7application · medium

   A media company's CEO sees blockchain as a way to protect digital content rights and create new revenue streams. The company has a strong brand but limited technical expertise. The board asks how this innovation can maintain competitive positioning. What should the CEO propose?

   • AAcquire a blockchain startup to instantly gain the technology and talent.
   • BImmediately launch a full-scale blockchain platform for all content rights to beat competitors to market.
   • CPartner with a technology firm to build a proof-of-concept for content rights management, while training internal staff to evaluate and eventually operate the solution.
   • DWait for industry standards to emerge before investing, to avoid wasting resources.
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4. 8foundation · easy

   When a C-suite executive articulates a blockchain strategy, what is the primary purpose of framing it in terms of the enterprise vision and long-term goals?

   • ATo delegate all decision-making authority to the IT department without further executive oversight
   • BTo simplify the technical architecture by removing the need for integration with existing systems
   • CTo ensure the blockchain initiative is positioned as a strategic investment that advances the organization's mission rather than as an isolated technology experiment
   • DTo satisfy regulatory requirements that mandate blockchain adoption for all publicly traded companies
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5. 9expert · hard

   A multinational corporation is deploying a blockchain that stores personal data of EU citizens. The legal team warns that GDPR requires data minimization and the right to erasure. The CTO argues that blockchain's immutability conflicts with erasure. The CEO must decide how to proceed. What is the most appropriate executive decision?

   • AAbandon the blockchain project because GDPR makes any blockchain storing personal data impossible.
   • BUse a private blockchain with permissioned nodes, assuming GDPR compliance is automatically achieved.
   • CDesign the blockchain to store only hashes or off-chain references to personal data, with a mechanism to delete the off-chain data when required.
   • DProceed with storing personal data on-chain because GDPR does not apply to blockchain technology.
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6. 10application · medium

   An insurance company's CEO is considering a blockchain for automated claims processing. The initiative requires significant investment, and the company has a conservative risk appetite. The CEO asks for a recommendation that balances risk and ROI. What should you recommend?

   • ACommit the full investment to a production system immediately to achieve the fastest possible ROI.
   • BInvest only in a proof-of-concept with no defined success criteria, to explore possibilities cheaply.
   • CInvest in a small-scale pilot with a clear success metric, such as reducing claims processing time by 20%, before committing further funds.
   • DReject the initiative because the ROI cannot be guaranteed in advance.
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