Executive-Level Blockchain Strategy from a C-Suite Perspective BBLC Practice Questions (Page 11)

Questions 51–54

1. 51expert · hard

   A CEO is crafting a blockchain vision for a company that has failed at previous technology transformations due to lack of employee buy-in. The board wants the vision to be ambitious but realistic. How should the CEO frame the vision to maximize alignment and adoption?

   • APresent a bold, disruptive vision that inspires employees, even if the path is unclear.
   • BFocus the vision on cost savings and efficiency, avoiding any mention of innovation to reduce risk.
   • CKeep the vision at a high level to avoid scaring employees with technical details.
   • DFrame the vision as a journey with clear short-term wins, involve employees in shaping the roadmap, and connect blockchain to their daily work.
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2. 52application · medium

   A media company is exploring blockchain to protect digital content rights. The company wants to maintain its market leadership by offering creators a transparent and fair royalty distribution system. Which strategic approach best leverages blockchain for competitive positioning?

   • AWait for a competitor to prove the model before investing, to reduce risk.
   • BFocus on using blockchain to reduce internal administrative costs, without changing the creator experience.
   • CUse blockchain to create a closed system that locks creators into the company's platform exclusively.
   • DDevelop an open, interoperable rights management platform that attracts creators and partners through transparency and efficiency.
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4. 53foundation · easy

   Which scenario best illustrates using blockchain to maintain market leadership?

   • AA company invests in blockchain research but never implements any projects
   • BA company uses blockchain to store its internal employee records privately
   • CA company adopts blockchain to reduce its tax liability, but the solution is not visible to customers
   • DA company launches a blockchain-based supply chain transparency platform that becomes an industry standard, attracting new customers and partners
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5. 54application · medium

   A retail bank is launching a blockchain-based loyalty program. The program involves multiple merchants who will issue and redeem loyalty points. The executive sponsor wants to ensure that merchants are aligned with the program's goals. Which approach should the sponsor take to foster merchant participation?

   • ADesign the program entirely in-house and present it to merchants as a take-it-or-leave-it offer.
   • BLaunch the program quickly and adjust based on merchant feedback after launch.
   • COffer merchants a fixed fee for participation, regardless of program success.
   • DInvite key merchants to co-design the program, ensuring that their needs and incentives are incorporated.
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