A mobile app company has a successful free app with a large user base but is struggling to generate revenue. They are considering adding a subscription tier. What is the most important factor to consider to ensure the subscription model is sustainable?

The free tier should be removed to force users to subscribe

The subscription price should be as low as possible to attract many subscribers

The premium tier must offer clear, ongoing value that justifies the recurring cost

The subscription should be a one-time purchase to simplify the user decision

Which of the following is a characteristic of the subscription revenue model for mobile apps?

Users pay a one-time fee to download the app

Revenue is generated by displaying third-party ads

The app is free to download and offers optional in-app purchases

Users pay a recurring fee to access the app's content or services

Which of the following is a typical ongoing cost in the operation of a mobile app after its initial release?

Patent filing for the app's unique algorithm

Initial graphic design for the app icon

Server hosting and cloud infrastructure

A company is developing a mobile app for a niche audience of professional photographers. They have a high development budget but limited marketing budget. Which monetization strategy is most likely to be sustainable given these constraints?

One-time purchase with a high price point

Freemium with heavy advertising

Premium subscription with a free trial

Certified Tester Mobile Application Testing

Domain 1Objective 2

Business Models for Mobile Apps CT-MAT Practice Questions (Page 7)

Part of the Mobile World - Business and Technology Drivers domain, which makes up ~40% of our current practice bank. ISTQB does not publish an official question count, but from its 60-minute exam (~25–40 total, ~10–16 in this domain), expect 1–2 from this objective — we provide 34 practice questions to prepare you well beyond it. (estimate)

34questions here

7free pages

8concepts

Questions 31–34

31expert · hard
A mobile app company has a successful free app with a large user base but is struggling to generate revenue. They are considering adding a subscription tier. What is the most important factor to consider to ensure the subscription model is sustainable?
Select an answer first
32foundation · easy
Which of the following is a characteristic of the subscription revenue model for mobile apps?
Select an answer first
33foundation · easy
Which of the following is a typical ongoing cost in the operation of a mobile app after its initial release?
Select an answer first
34expert · hard
A company is developing a mobile app for a niche audience of professional photographers. They have a high development budget but limited marketing budget. Which monetization strategy is most likely to be sustainable given these constraints?
Select an answer first

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