A mobile game developer is considering two monetization models: a one-time paid download or a free-to-play model with in-app purchases. The game has a strong narrative and is expected to have a short playtime. Which model is more sustainable for this type of game?

Paid download, because it generates revenue upfront without relying on ongoing engagement

Subscription model, because it provides recurring revenue

Free-to-play with in-app purchases, because it can reach a larger audience

Advertising model, because it generates passive income

A mobile game developer is deciding between a free-to-play model with in-app purchases and a paid model. The game is a puzzle game with high replayability. The developer wants to maximize long-term revenue. Which model is more likely to achieve this, and why?

Subscription model, because it provides recurring revenue

Paid model, because it generates revenue upfront from every download

Advertising model, because it generates passive income

Free-to-play with in-app purchases, because it can attract a larger user base and monetize engaged players over time

A startup has launched a mobile app with a one-time purchase model. After six months, they notice a decline in revenue and user engagement. What is the most likely reason for this decline?

The app's marketing budget was reduced

The app has too many features that confuse users

The one-time purchase model does not generate recurring revenue, and the market becomes saturated

The app is not available on all mobile platforms

A mobile game with a large user base of casual players is considering adding in-app purchases. The game is free to play. What is the most important factor to consider to avoid harming the user experience?

Ensure that in-app purchases are optional and do not create a pay-to-win environment

Limit the free content to a very short demo

Display ads frequently to encourage users to buy the ad-free version

Make in-app purchases the only way to progress in the game

Certified Tester Mobile Application Testing

Domain 1Objective 2

Business Models for Mobile Apps CT-MAT Practice Questions (Page 5)

Part of the Mobile World - Business and Technology Drivers domain, which makes up ~40% of our current practice bank. ISTQB does not publish an official question count, but from its 60-minute exam (~25–40 total, ~10–16 in this domain), expect 1–2 from this objective — we provide 34 practice questions to prepare you well beyond it. (estimate)

34questions here

7free pages

8concepts

Questions 21–25

21application · medium
A mobile game developer is considering two monetization models: a one-time paid download or a free-to-play model with in-app purchases. The game has a strong narrative and is expected to have a short playtime. Which model is more sustainable for this type of game?
Select an answer first
22foundation · easy
Which revenue model allows users to download and use the app for free, but charges for additional content or features within the app?
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23expert · hard
A mobile game developer is deciding between a free-to-play model with in-app purchases and a paid model. The game is a puzzle game with high replayability. The developer wants to maximize long-term revenue. Which model is more likely to achieve this, and why?
Select an answer first
24application · medium
A startup has launched a mobile app with a one-time purchase model. After six months, they notice a decline in revenue and user engagement. What is the most likely reason for this decline?
Select an answer first
25application · medium
A mobile game with a large user base of casual players is considering adding in-app purchases. The game is free to play. What is the most important factor to consider to avoid harming the user experience?
Select an answer first

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